Mary Ann McGrath
Mary Ann McGrath
Professor of Marketing Loyola University Chicago
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Cited by
Cited by
Perceptions and realities of male shopping behavior
C Otnes, MA McGrath
Journal of retailing 77 (1), 111-137, 2001
The dark side of the gift
JF Sherry Jr, MA McGrath, SJ Levy
Journal of Business Research 28 (3), 225-244, 1993
American Girl and the brand gestalt: Closing the loop on sociocultural branding research
N Diamond, JF Sherry Jr, AM Muņiz Jr, MA McGrath, RV Kozinets, ...
Journal of Marketing 73 (3), 118-134, 2009
Why are themed brandstores so powerful? Retail brand ideology at American Girl Place
S Borghini, N Diamond, RV Kozinets, MA McGrath, AM Muņiz Jr, ...
Journal of Retailing 85 (3), 363-375, 2009
Unacquainted influencers: when strangers interact in the retail setting
MA McGrath, C Otnes
Journal of Business Research 32 (3), 261-272, 1995
Unpacking the holiday presence: A comparative ethnography of two gift stores
JF Sherry Jr, MA McGrath
Interpretive consumer research 23 (1), 148-167, 1989
An ethnographic study of an urban periodic marketplace: Lessons from the Midville farmers' market
MA McGrath, JF Sherry Jr, DD Heisley
Journal of retailing 69 (3), 280-319, 1993
The disposition of the gift and many unhappy returns
JF Sherry, MA McGrath, SJ Levy
Journal of Retailing 68 (1), 40-65, 1992
New measures of defensiveness, empathy, and cognitive distortions for sexual offenders against children
M McGrath, S Cann, R Konopasky
Sexual Abuse: A Journal of Research and Treatment 10, 25-36, 1998
An Ethnography of a Gift Store: Wrapping, Trappings and Rapture
Journal of Retailing, 1989
Acquiring resources from intimates when obligation substitutes for persuasion
ME Roloff, CA Janiszewski, MA McGrath, CS Burns, LA Manrai
Human Communication Research 14 (3), 364-396, 1988
Giving voice to the gift: The use of projective techniques to recover lost meanings
MA McGrath, JF Sherry Jr, SJ Levy
Journal of Consumer Psychology 2 (2), 171-191, 1993
Gender differences in gift exchanges: New directions from projections
MA McGrath
Psychology & Marketing 12 (5), 371-393, 1995
Shopping with consumers usage as past, present and future research technique
C Otnes, MA McGrath, TM Lowrey
Journal of Retailing and Consumer Services 2 (2), 97-110, 1995
Shopping with consumers: reflections and innovations
TM Lowrey, CC Otnes, MA McGrath
Qualitative Market Research: An International Journal 8 (2), 176-188, 2005
Monadic giving: Anatomy of gifts given to the self
JF Sherry, MA McGrath, SJ Levy
Contemporary marketing and consumer behavior: An anthropological sourcebook …, 1995
To everything there is a season: a photoessay of a farmers' market
DD Heisley, MA McGrath, JF Sherry Jr
Journal of American Culture 14 (3), 53-79, 1991
To everything there is a season: a photoessay of a farmers' market
DD Heisley, MA McGrath, JF Sherry Jr
Journal of American Culture 14 (3), 53-79, 1991
Men and masculinities in a changing world:(de) legitimizing gender ideals in advertising
LT Zayer, MA McGrath, P Castro-González
European Journal of Marketing 54 (1), 238-260, 2019
Ritual socialization and the children's birthday party: The early emergence of gender differences
C Otnes, MA McGrath
Journal of Ritual Studies, 73-93, 1994
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