| The severity of contract enforcement in interfirm channel relationships KD Antia, GL Frazier The Journal of Marketing, 67-81, 2001 | 575 | 2001 |
| Exchange relationships and interfirm power in channels of distribution GL Frazier, KD Antia Journal of the Academy of Marketing Science 23 (4), 321-326, 1995 | 423 | 1995 |
| An empathy-helping perspective on consumers' responses to fund-raising appeals RJ Fisher, M Vandenbosch, KD Antia Journal of consumer research 35 (3), 519-531, 2008 | 341 | 2008 |
| Distributor sharing of strategic information with suppliers GL Frazier, E Maltz, KD Antia, A Rindfleisch Journal of marketing 73 (4), 31-43, 2009 | 264 | 2009 |
| Managing marketing channel multiplicity GH Van Bruggen, KD Antia, SD Jap, WJ Reinartz, F Pallas Journal of Service Research 13 (3), 331-340, 2010 | 261 | 2010 |
| CONTRACTS, EXTRA-CONTRACTUAL INCENTIVES, AND EX POST BEHAVIOR IN FRANCHISE CHANNEL RELATIONSHIPS V Kashyap, K Antia, G Frazier Journal of Marketing Research, 1-55, 2011 | 248 | 2011 |
| What will the future bring? Dominance, technology expectations, and radical innovation RK Chandy, JC Prabhu, KD Antia Journal of Marketing, 1-18, 2003 | 182 | 2003 |
| The impact of capabilities and prior investments on online channel commitment and performance J Hulland, MR Wade, KD Antia Journal of management information systems 23 (4), 109-142, 2007 | 179 | 2007 |
| How does enforcement deter gray market incidence? KD Antia, ME Bergen, S Dutta, RJ Fisher Journal of Marketing, 92-106, 2006 | 175 | 2006 |
| Competing with gray markets KD Antia, M Bergen, S Dutta MIT Sloan Management Review, 2004 | 164 | 2004 |
| Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities A Rindfleisch, K Antia, J Bercovitz, JR Brown, J Cannon, SJ Carson, ... Marketing letters 21, 211-222, 2010 | 146 | 2010 |
| Conflict management and outcomes in franchise relationships: the role of regulation KD Antia, X Zheng, GL Frazier Journal of Marketing Research 50 (5), 577-589, 2013 | 122 | 2013 |
| Entry mode and equity level: A multilevel examination of foreign direct investment ownership structure S Mani, KD Antia, A Rindfleisch Strategic management journal 28 (8), 857-866, 2007 | 101 | 2007 |
| Franchisor–franchisee bankruptcy and the efficacy of franchisee governance KD Antia, S Mani, KH Wathne Journal of Marketing Research 54 (6), 952-967, 2017 | 52 | 2017 |
| Clustering, knowledge sharing, and intrabrand competition: A multiyear analysis of an evolving franchise system MN Butt, KD Antia, BR Murtha, V Kashyap Journal of marketing 82 (1), 74-92, 2018 | 37 | 2018 |
| The effects of advertised quality emphasis and objective quality on sales PK Kopalle, RJ Fisher, BL Sud, KD Antia Journal of Marketing 81 (2), 114-126, 2017 | 29 | 2017 |
| Survey research in B2B marketing: Current challenges and emerging opportunities A Rindfleisch, KD Antia Handbook of Business-to-Business marketing, 2012 | 20 | 2012 |
| The impact of user-generated content on product innovation MS O'Hern, A Rindfleisch, DA Schweidel, K Antia Available at SSRN 1843250, 2011 | 16 | 2011 |
| What will the future bring? Technology expectations, dominance, and radical product innovation RK Chandy, JC Prabhu, KD Antia Journal of Marketing 66 (3), 1-18, 2003 | 15 | 2003 |
| Should you change your ad messaging or execution? It depends on brand age K Pauwels, B Sud, R Fisher, K Antia Applied Marketing Analytics 8 (1), 43-54, 2022 | 4 | 2022 |
