Li Chen
Li Chen
Assistant Professor of Marketing Suffolk University
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Cited by
Seller creative selling in social commerce
L Chen, F Zhu, M Mantrala, N Wang
International Journal of Advertising 40 (2), 272-291, 2021
Entrepreneurial orientation in multinational corporations: Antecedents and effects
L Chen, S Zou, H Xu, Y Chen
Management International Review 60, 123-148, 2020
Seller information sharing in online marketplaces
L Chen, F Zhu
Journal of Marketing Management 37 (11-12), 1191-1218, 2021
Factors affecting family firms’ communication behaviour: A cross-cultural study
L Chen, F Zhu, S Zou, Y Chen
International Journal of Advertising 38 (2), 276-295, 2019
The path of support-to-sales: Mediating role of seller collaborative information exchange in social commerce
L Chen, F Zhu, M Mantrala
European Journal of Marketing 55 (2), 363-384, 2021
Easy to start, hard to persist: antecedents and outcomes of entrepreneurial persistence in online marketplaces
Y Chen, L Chen, S Zou, H Hou
International Journal of Electronic Commerce 25 (4), 469-496, 2021
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies
L Chen, Y Yan, AN Smith
Journal of the Academy of Marketing Science 51 (1), 198-221, 2023
Linking passion to performance in the social commerce community: The role of collaborative information exchange
Y Chen, L Chen, R Smith
Journal of Business Venturing Insights 18, e00351, 2022
Catch-up innovation in emerging market multinationals
L Chen
University of Missouri--Columbia, 2020
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