Eileen Fischer
Eileen Fischer
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The influence of the management team's international experience on the internationalization behaviors of SMEs
AR Reuber, E Fischer
Journal of international business studies 28, 807-825, 1997
A theoretical overview and extension of research on sex, gender, and entrepreneurship
EM Fischer, AR Reuber, LS Dyke
Journal of business venturing 8 (2), 151-168, 1993
How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
AN Smith, E Fischer, C Yongjian
Journal of interactive marketing 26 (2), 102-113, 2012
Social interaction via new social media:(How) can interactions on Twitter affect effectual thinking and behavior?
E Fischer, AR Reuber
Journal of business venturing 26 (1), 1-18, 2011
More than a labor of love: Gender roles and Christmas gift shopping
E Fischer, SJ Arnold
Journal of consumer research 17 (3), 333-345, 1990
Hermeneutics and consumer research
SJ Arnold, E Fischer
Journal of consumer research 21 (1), 55-70, 1994
Frustrated fatshionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets
D Scaraboto, E Fischer
Journal of Consumer Research 39 (6), 1234-1257, 2013
Qualitative consumer and marketing research
R Kozinets, E Fischer, RW Belk
Qualitative Consumer and Marketing Research, 1-240, 2012
Feminist thought: Implications for consumer research
JM Bristor, E Fischer
Journal of consumer research 19 (4), 518-536, 1993
Sex, gender identity, gender role attitudes, and consumer behavior
E Fischer, SJ Arnold
Psychology & Marketing 11 (2), 163-182, 1994
Understanding the consequences of founders' experience
AR Reuber, E Fischer
Journal of Small Business Management 37 (2), 30, 1999
An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
ML Wei, E Fischer, KJ Main
Journal of Public Policy & Marketing 27 (1), 34-44, 2008
Support for rapid‐growth firms: a comparison of the views of founders, government policymakers, and private sector resource providers
E Fischer, AR Reuber
Journal of small business management 41 (4), 346-365, 2003
Refashioning a field? Connected consumers and institutional dynamics in markets
PY Dolbec, E Fischer
Journal of Consumer Research 41 (6), 1447-1468, 2015
An inter-industry examination of the impact of owner experience on firm performance
LS Dyke, EM Fischer, AR Reuber
Journal of small business management 30 (4), 72, 1992
The good, the bad, and the unfamiliar: The challenges of reputation formation facing new firms
E Fischer, R Reuber
Entrepreneurship theory and practice 31 (1), 53-75, 2007
International entrepreneurship in internet-enabled markets
AR Reuber, E Fischer
Journal of Business Venturing 26 (6), 660-679, 2011
Things fall apart: The dynamics of brand audience dissipation
MA Parmentier, E Fischer
Journal of Consumer Research 41 (5), 1228-1251, 2015
Positioning person brands in established organizational fields
MA Parmentier, E Fischer, AR Reuber
Journal of the Academy of Marketing Science 41, 373-387, 2013
Entrepreneurs' experience, expertise, and the performance of technology-based firms
AR Reuber, EM Fischer
IEEE Transactions on engineering management 41 (4), 365-374, 1994
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