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Eileen Fischer
Eileen Fischer
Verified email at schulich.yorku.ca
Title
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Cited by
Year
The influence of the management team's international experience on the internationalization behaviors of SMEs
AR Reuber, E Fischer
Journal of international business studies 28, 807-825, 1997
18631997
How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
AN Smith, E Fischer, C Yongjian
Journal of interactive marketing 26 (2), 102-113, 2012
18072012
A theoretical overview and extension of research on sex, gender, and entrepreneurship
EM Fischer, AR Reuber, LS Dyke
Journal of business venturing 8 (2), 151-168, 1993
16541993
Social interaction via new social media:(How) can interactions on Twitter affect effectual thinking and behavior?
E Fischer, AR Reuber
Journal of business venturing 26 (1), 1-18, 2011
13372011
More than a labor of love: Gender roles and Christmas gift shopping
E Fischer, SJ Arnold
Journal of consumer research 17 (3), 333-345, 1990
10891990
Frustrated fatshionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets
D Scaraboto, E Fischer
Journal of Consumer Research 39 (6), 1234-1257, 2013
8612013
Hermeneutics and consumer research
SJ Arnold, E Fischer
Journal of consumer research 21 (1), 55-70, 1994
8071994
Qualitative consumer and marketing research
RW Belk
SAGE Publications Ltd, 2012
7652012
Feminist thought: Implications for consumer research
JM Bristor, E Fischer
Journal of consumer research 19 (4), 518-536, 1993
5601993
Sex, gender identity, gender role attitudes, and consumer behavior
E Fischer, SJ Arnold
Psychology & Marketing 11 (2), 163-182, 1994
5481994
Understanding the consequences of founders' experience
AR Reuber, E Fischer
Journal of Small Business Management 37 (2), 30, 1999
5261999
An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
ML Wei, E Fischer, KJ Main
Journal of Public Policy & Marketing 27 (1), 34-44, 2008
5052008
Refashioning a field? Connected consumers and institutional dynamics in markets
PY Dolbec, E Fischer
Journal of Consumer Research 41 (6), 1447-1468, 2015
4192015
The good, the bad, and the unfamiliar: The challenges of reputation formation facing new firms
E Fischer, R Reuber
Entrepreneurship theory and practice 31 (1), 53-75, 2007
4182007
Support for rapid‐growth firms: a comparison of the views of founders, government policymakers, and private sector resource providers
E Fischer, AR Reuber
Journal of small business management 41 (4), 346-365, 2003
4162003
An inter-industry examination of the impact of owner experience on firm performance
LS Dyke, EM Fischer, AR Reuber
Journal of small business management 30 (4), 72, 1992
3961992
International entrepreneurship in internet-enabled markets
AR Reuber, E Fischer
Journal of Business venturing 26 (6), 660-679, 2011
3462011
Things fall apart: The dynamics of brand audience dissipation
MA Parmentier, E Fischer
Journal of Consumer Research 41 (5), 1228-1251, 2015
2812015
Positioning person brands in established organizational fields
MA Parmentier, E Fischer, AR Reuber
Journal of the academy of marketing science 41, 373-387, 2013
2802013
Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter
E Fischer, AR Reuber
Journal of Business Venturing 29 (4), 565-583, 2014
2662014
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