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Kimmo Taiminen
Kimmo Taiminen
Verified email at jyu.fi
Title
Cited by
Cited by
Year
Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness
K Taiminen, C Ranaweera
European journal of marketing 53 (9), 1759-1781, 2019
1202019
The transparent communicative organization and new hybrid forms of content
K Taiminen, V Luoma-Aho, K Tolvanen
Public relations review 41 (5), 734-743, 2015
782015
Becoming TikTok famous: Strategies for global brands to engage consumers in an emerging market
R Wahid, H Karjaluoto, K Taiminen, DI Asiati
Journal of International Marketing 31 (1), 106-123, 2023
502023
Enabling transformative value creation through online weight loss services
H Taiminen, K Taiminen, J Munnukka
Journal of Services Marketing 34 (6), 797-808, 2020
232020
Examining the performance of brand-extended thematic-content: The divergent impact of avid-and skim-reader groups
K Taiminen, H Karjaluoto
Computers in Human Behavior 72, 449-458, 2017
232017
Usage of Facebook-and anonymous forum--based peer support groups online and their influence on perceived social support types in weight loss
H Taiminen, K Taiminen
2016 49th Hawaii International Conference on System Sciences (HICSS), 3094-3103, 2016
172016
MAKSETTUJEN MEDIA-SISÄLTÖJEN LÄPINÄKYVYYS
K Taiminen
PROCOMMA ACADEMIC 2015, 22, 2015
112015
Läpinäkyvä viestintä
V Luoma-aho, K Taiminen, P Poutanen, E Melgin, M Hara, T Uskali, ...
Helsinki: ProCom-Viestinnän ammattilaiset ry, 2015
52015
Transparency self-evaluation for hybrid PR
K Taiminen, V Luoma-aho, K Tsetsura
Emerging theory, methods, and applications: Toward professional standards …, 2015
42015
How to engage customers on TikTok?
R Wahid, H Karjaluoto, K Taiminen
International Conference on Information Systems, 2022
32022
Customer engagement enhancement on Instagram: strategies for small and medium enterprises
R Wahid, H Karjaluoto, K Taiminen
EuroMed Academy of Business Conference Book of Proceedings, 2022
22022
Can TikTok Sound Enhance Tourism SMEs’ Engagement?
R Wahid, H Karjaluoto, D Ukpabi, K Taiminen
ENTER22 e-Tourism Conference, 142-147, 2023
12023
Finland PR Country Landscape 2014
K Taiminen, M Lievonen, E Melgin, V Luoma-aho
PR Country Landscapes, 2014
12014
Flourishing digital content marketing communication: engaging consumers with attractiveness, benevolence, and cogency
K Taiminen
JYU dissertations, 2020
2020
CONTENT-ORIENTED CONSUMER ENGAGEMENT ONLINE Cognitive and affective brand effects of SME’s thematic content strategy
K Taiminen
2013
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