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Kathryn Braun-LaTour
Kathryn Braun-LaTour
Verified email at northwestern.edu - Homepage
Title
Cited by
Cited by
Year
I'll have what she's having: Gauging the impact of product placements on viewers
S Law, KA Braun
Psychology & Marketing 17 (12), 1059-1075, 2000
5712000
Make my memory: How advertising can change our memories of the past
KA Braun, R Ellis, EF Loftus
Psychology & Marketing 19 (1), 1-23, 2002
4712002
Postexperience advertising effects on consumer memory
KA Braun
Journal of consumer research 25 (4), 319-334, 1999
4611999
Framing the game: Assessing the impact of cultural representations on consumer perceptions of legitimacy
A Humphreys, KA Latour
Journal of Consumer Research 40 (4), 773-795, 2013
2262013
Using childhood memories to gain insight into brand meaning
KA Braun-LaTour, MS LaTour, GM Zinkhan
Journal of Marketing 71 (2), 45-60, 2007
2252007
Blackjack in the kitchen: Understanding online versus casino gambling
J Cotte, KA Latour
Journal of Consumer Research 35 (5), 742-758, 2009
2212009
Tourist memory distortion
KA Braun-LaTour, MJ Grinley, EF Loftus
Journal of travel research 44 (4), 360-367, 2006
1932006
How and when advertising can influence memory for consumer experience
KA Braun-LaTour, MS LaTour, JE Pickrell, EF Loftus, SU Distinguished
Journal of Advertising 33 (4), 7-25, 2004
1722004
Product placements: How to measure their impact
S Law, KA Braun-LaTour
The psychology of entertainment media, 74-89, 2003
1312003
How strong is the pull of the past?: Measuring personal nostalgia evoked by advertising
A Merchant, K Latour, JB Ford, MS Latour
Journal of Advertising Research 53 (2), 150-165, 2013
1212013
Memory change: An intimate measure of persuasion
KA Braun-Latour, G Zaltman
Journal of Advertising Research 46 (1), 57-72, 2006
1102006
Advertising's misinformation effect
KA Braun, EF Loftus
Applied Cognitive Psychology: The Official Journal of the Society for …, 1998
1081998
Assessing the long-term impact of a consistent advertising campaign on consumer memory
KA Braun-LaTour, MS LaTour
Journal of advertising 33 (2), 49-61, 2004
952004
Transforming consumer experience: When timing matters
KA Braun-LaTour, MS LaTour
Journal of Advertising 34 (3), 19-30, 2005
812005
Positive mood and susceptibility to false advertising
KA LaTour, MS LaTour
Journal of Advertising 38 (3), 127-142, 2009
792009
The impact of program context on motivational system activation and subsequent effects on processing a fear appeal
RF Potter, MS LaTour, KA Braun-LaTour, T Reichert
Journal of Advertising 35 (3), 67-80, 2006
772006
Bridging aficionados’ perceptual and conceptual knowledge to enhance how they learn from experience
KA Latour, MS Latour
Journal of Consumer Research 37 (4), 688-697, 2010
742010
Coke is It: How stories in childhood memories illuminate an icon
K LaTour, MS LaTour, GM Zinkhan
Journal of Business Research 63 (3), 328-336, 2010
742010
Framing effects with differential impact: The role of attribute salience
KA Brauti, GJ Gaeth, IP Levin
Advances in consumer research 24, 1997
741997
Mood, information congruency, and overload
KA Braun-LaTour, NM Puccinelli, FW Mast
Journal of Business Research 60 (11), 1109-1116, 2007
582007
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