| “We think you may like this”: An investigation of electronic commerce personalization for privacy‐conscious consumers YWG Song, HS Lim, J Oh Psychology & Marketing, 2021 | 43 | 2021 |
| User acceptance of an artificial intelligence (AI) virtual assistant: an extension of the technology acceptance model YW Song | 25 | 2019 |
| Instagram influencers in health communication: Examining the roles of influencer tier and message construal in COVID-19-prevention public service announcements J Looi, D Kemp, YWG Song Journal of Interactive Advertising 23 (1), 14-32, 2023 | 16 | 2023 |
| Virtual voices for real change: The efficacy of virtual humans in pro-environmental social marketing for mitigating misinformation about climate change WK Moon, YG Song, L Atkinson Computers in Human Behavior: Artificial Humans 2 (1), 100047, 2024 | | 2024 |
| Assessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes YG Song, J Looi, EY Kang Journal of Global Fashion Marketing 14 (4), 505-520, 2023 | | 2023 |
| COOKIES NOTICE: AN INVESTIGATION INTO TRANSPARENCY AWARENESS IN ONLINE BEHAVIORAL ADVERTISING S Lee, YG Song, WK Moon Global Marketing Conference, 370-370, 2023 | | 2023 |
| “The Vegan Generation”: Investigating Vegan Consumers’ Responses Toward False Advertising on Social Media YWG Song, N Brown-Devlin, WK Moon ACR North American Advances, 2021 | | 2021 |
| “CALL ME BY YOUR BRAND IMAGE:” ASSESSING HOW THE SATAN SHOES SCANDAL AFFECTED NIKE’S BRAND IMAGE YWG Song, J Looi CONFERENCE OF THE AMERICAN ACADEMY OF ADVERTISING, 42, 0 | | |
