Kent Nakamoto
Kent Nakamoto
Pamplin College of Business, Virginia Tech
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Consumer preference formation and pioneering advantage
GS Carpenter, K Nakamoto
Journal of Marketing research 26 (3), 285-298, 1989
Meaningful brands from meaningless differentiation: The dependence on irrelevant attributes
GS Carpenter, R Glazer, K Nakamoto
Journal of marketing research 31 (3), 339-350, 1994
Structure, cooperation, and the flow of market information
J Frenzen, K Nakamoto
Journal of consumer research 20 (3), 360-375, 1993
Pleasant surprises: Consumer response to unexpected in-store coupons
CM Heilman, K Nakamoto, AG Rao
Journal of Marketing Research 39 (2), 242-252, 2002
Health literacy and patient empowerment in health communication: the importance of separating conjoined twins
PJ Schulz, K Nakamoto
Patient education and counseling 90 (1), 4-11, 2013
Why'nearshore'means that distance matters
E Carmel, P Abbott
Communications of the ACM 50 (10), 40-46, 2007
Competitive strategies for late entry into a market with a dominant brand
GS Carpenter, K Nakamoto
Management Science 36 (10), 1268-1278, 1990
Product category perceptions, elaborative processing and brand name extension strategies
D Chakravarti, DJ MacInnis, K Nakamoto
ACR North American Advances, 1990
Why do people tag? Motivations for photo tagging
O Nov, C Ye
Communications of the ACM 53 (7), 128-131, 2010
The shielding effects of brand image against lower quality countries-of-origin in global manufacturing
MS Jo, K Nakamoto, JE Nelson
Journal of Business Research 56 (8), 637-646, 2003
Opioid deaths in rural Virginia: a description of the high prevalence of accidental fatalities involving prescribed medications
MJ Wunsch, K Nakamoto, G Behonick, W Massello
American journal on addictions 18 (1), 5-14, 2009
Reflections on “consumer preference formation and pioneering advantage”
GS Carpenter, K Nakamoto
Journal of Marketing Research 31 (4), 570-573, 1994
The effect of social support features and gamification on a Web-based intervention for rheumatoid arthritis patients: randomized controlled trial
A Allam, Z Kostova, K Nakamoto, PJ Schulz
Journal of medical Internet research 17 (1), e14, 2015
Is patient empowerment the key to promote adherence? A systematic review of the relationship between self-efficacy, health locus of control and medication adherence
L Nafradi, K Nakamoto, PJ Schulz
PloS one 12 (10), e0186458, 2017
Understanding the mechanism and determinants of compromise effects
S Sheng, AM Parker, K Nakamoto
Psychology & Marketing 22 (7), 591-609, 2005
How do enhanced and unique features affect new product preference? The moderating role of product familiarity
KZ Zhou, K Nakamoto
Journal of the Academy of Marketing Science 35 (1), 53-62, 2007
More than nation and knowledge: cultural micro-diversity and organ donation in Switzerland
PJ Schulz, K Nakamoto, D Brinberg, J Haes
Patient Education and Counseling 64 (1-3), 294-302, 2006
Web site success metrics: addressing the duality of goals
F Belanger, W Fan, LC Schaupp, A Krishen, J Everhart, D Poteet, ...
Communications of the ACM 49 (12), 114-116, 2006
Differential effects of health knowledge and health empowerment over patients’ self-management and health outcomes: a cross-sectional evaluation
L Camerini, PJ Schulz, K Nakamoto
Patient education and counseling 89 (2), 337-344, 2012
Health literacy beyond knowledge and behaviour: letting the patient be a patient
S Rubinelli, PJ Schulz, K Nakamoto
International journal of public health 54 (5), 307, 2009
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