Peter Pal Zubcsek
Peter Pal Zubcsek
Coller School of Management, Tel Aviv University
Verified email at tauex.tau.ac.il - Homepage
TitleCited byYear
Network effects and personal influences: The diffusion of an online social network
Z Katona, PP Zubcsek, M Sarvary
Journal of marketing research 48 (3), 425-443, 2011
6182011
Mobile advertising: a framework and research agenda
D Grewal, Y Bart, M Spann, PP Zubcsek
Journal of Interactive Marketing 34, 3-14, 2016
1762016
Advertising to a social network
PP Zubcsek, M Sarvary
Quantitative Marketing and Economics 9 (1), 71-107, 2011
572011
Lower Connectivity Is Better: The Effects Of Network Structure On Redundancy Of Ideas And Customer Innovativeness In Interdependent Ideation Tasks
AT Stephen, PP Zubcsek, J Goldenberg
Journal of Marketing Research 53 (2), 263-279, 2016
40*2016
Predicting mobile advertising response using consumer colocation networks
PP Zubcsek, Z Katona, M Sarvary
Journal of Marketing 81 (4), 109-126, 2017
31*2017
How being busy can increase motivation and reduce task completion time.
K Wilcox, J Laran, AT Stephen, PP Zubcsek
Journal of personality and social psychology 110 (3), 371, 2016
29*2016
Information communities: the network structure of communication
PP Zubcsek, I Chowdhury, Z Katona
Social Networks 38, 50-62, 2014
292014
The connected consumer: Connected devices and the evolution of customer intelligence
ADJ Cooke, PP Zubcsek
Journal of the Association for Consumer Research 2 (2), 164-178, 2017
82017
Homophily and influence: pricing to harness word-of-mouth on social networks
PP Zubcsek, TQ Phan, X Lu
Available at SSRN 2562167, 2016
6*2016
Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media
K Zhang, PP Zubcsek
INSEAD Working Paper, 2011
62011
People offer better ideas when they can’t see what others suggest
AT Stephen, PP Zubcsek
Harvard Business Review 24, 2015
32015
The distinct psychology of smartphone use: Smartphone-generated content as emotional expression
S Melumad, JJ Inman, MT Pham
ACR North American Advances, 2015
32015
The Interplay of Retargeting and Location Revisits in Location-Based Advertising
D Molitor, PP Zubcsek, M Spann, P Reichhart
2019
The Promise and Peril of Behavioral Consumer Research Using Mobile Devices
AD Cooke, PP Zubcsek
Available at SSRN 2835408, 2016
2016
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Articles 1–14