David Tse
David Tse
Professor of Marketing (retired), Research Fellow
Verified email at - Homepage
Cited by
Cited by
Models of consumer satisfaction formation: An extension
DK Tse, PC Wilton
Journal of marketing research 25 (2), 204-212, 1988
The effects of strategic orientations on technology-and market-based breakthrough innovations
KZ Zhou, CK Yim, DK Tse
Journal of marketing 69 (2), 42-60, 2005
The hierarchical model of market entry modes
Y Pan, DK Tse
Journal of international business studies 31 (4), 535-554, 2000
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides
FF Gu, K Hung, DK Tse
Journal of marketing 72 (4), 12-28, 2008
Does culture matter? A cross-cultural study of executives’ choice, decisiveness, and risk adjustment in international marketing
DK Tse, K Lee, I Vertinsky, DA Wehrung
Journal of marketing 52 (4), 81-95, 1988
Becoming a consumer society: A longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan
DK Tse, RW Belk, N Zhou
Journal of consumer research 15 (4), 457-472, 1989
China's transition and its implications for international business
J Child, DK Tse
Journal of international business studies 32 (1), 5-21, 2001
Strengthening customer loyalty through intimacy and passion: Roles of customer–firm affection and customer–staff relationships in services
CK Yim, DK Tse, KW Chan
Journal of marketing research 45 (6), 741-756, 2008
Principles of marketing: an Asian perspective
P Kotler, G Armstrong, SH Ang, CT Leong, Siew Meng, Tan, DK Tse
Pearson/Prentice-Hall, 2012
What to tell consumers in waits of different lengths: An integrative model of service evaluation
MK Hui, DK Tse
Journal of marketing 60 (2), 81-90, 1996
An experiment on the salience of country-of-origin in the era of global brands
DK Tse, GJ Gorn
Journal of International Marketing 1 (1), 57-76, 1993
How MNCs choose entry modes and form alliances: The China experience
DK Tse, Y Pan, KY Au
Journal of international business studies 28 (4), 779-805, 1997
Small details that make big differences: a radical approach to consumption experience as a firm's differentiating strategy
RN Bolton, A Gustafsson, J McColl-Kennedy, NJ Sirianni, DK Tse
Journal of Service Management 25 (2), 253-274, 2014
Cultural differences in conducting intra-and inter-cultural negotiations: A Sino-Canadian comparison
DK Tse, J Francis, J Walls
Journal of international business studies 25 (3), 537-555, 1994
The impact of order and mode of market entry on profitability and market share
Y Pan, S Li, DK Tse
Journal of International Business Studies 30 (1), 81-103, 1999
Working with rivals: The impact of competitor alliances on financial performance
X Luo, A Rindfleisch, DK Tse
Journal of marketing research 44 (1), 73-83, 2007
Changing media consumption in a new home: Acculturation patterns among Hong Kong immigrants to Canada
WN Lee, DK Tse
Journal of Advertising 23 (1), 57-70, 1994
Market liberalization and firm performance during China's economic transition
SH Park, S Li, DK Tse
Journal of International Business Studies 37 (1), 127-147, 2006
Consumer satisfaction as a process
DK Tse, FM Nicosia, PC Wilton
Psychology & Marketing 7 (3), 177-193, 1990
Adaptation of international marketing strategy components, competitive advantage, and firm performance: a study of Hong Kong exporters
G Albaum, DK Tse
Journal of international marketing 9 (4), 59-81, 2001
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