| Fake news, phishing, and fraud: a call for research on digital media literacy education beyond the classroom NM Lee Communication Education 67 (4), 460-466, 2018 | 196 | 2018 |
| Set It and Forget It: The One-Way Use of Social Media by Government Agencies Communicating Science NM Lee, MS VanDyke Science Communication 37 (4), 533-541, 2015 | 135 | 2015 |
| The role of new public relations practitioners as social media experts NM Lee, BL Sha, DM Dozier, P Sargent Public Relations Review 41 (3), 411-413, 2015 | 80 | 2015 |
| A Missed Opportunity?: NOAA's Use of Social Media to Communicate Climate Science NM Lee, MS VanDyke, RG Cummins Environmental Communication, 2017 | 79 | 2017 |
| Tweeting a social movement: Black Lives Matter and its use of Twitter to share information, build community, and promote action CLS Edrington, N Lee The Journal of Public Interest Communications 2 (2), 289-289, 2018 | 77 | 2018 |
| Reassessing the Variables Used to Measure Public Perceptions of Scientists J Besley, N Lee, G Pressgrove Science Communication, 2020 | 65 | 2020 |
| Science public relations: The parallel, interwoven, and contrasting trajectories of public relations and science communication theory and practice MS VanDyke, NM Lee Public Relations Review 46 (4), 101953, 2020 | 52 | 2020 |
| Roles in Social Media: How the Practice of Public Relations Is Evolving M Neill, N Lee Public Relations Journal 10 (2), 2016 | 41 | 2016 |
| #RaceTogether: Starbucks’ Attempt to Discuss Race in America and Its Impact on Company Reputation and Employees A Abitbol, N Lee, T Seltzer, SY Lee Public Relations Journal 12 (1), 2018 | 37 | 2018 |
| Notizie false, phishing e frode: un invito alla ricerca sulIl coaching all’alfabetizzazione dei media digitali oltre la classe NM Lee Educazione alla comunicazione. 67 (4): 460-466. doi: 1080/03634523.2018 …, 0 | 24 | |
| Vicarious interaction: The role of observed online communication in fostering organization-public relationships N Lee, T Seltzer Journal of Communication Management 22 (3), 262-279, 2018 | 23 | 2018 |
| Frozen meat against COVID-19 misinformation: an analysis of Steak-Umm and positive expectancy violations E Bogomoletc, NM Lee Journal of Business and Technical Communication 35 (1), 118-125, 2021 | 13 | 2021 |
| The influence of distal antecedents on organization-public relationships T Seltzer, N Lee Journal of Public Relations Research 30 (5-6), 230-250, 2018 | 13 | 2018 |
| Science communication meets consumer relations: An analysis of Twitter use by 23andMe NM Lee, A Abitbol, MS VanDyke Science Communication 42 (2), 244-264, 2020 | 12 | 2020 |
| Media relations and universities: an assessment of digital newsrooms NM Lee, PF Merle Journal of marketing for higher education 28 (2), 232-246, 2018 | 12 | 2018 |
| Analytics in public relations education: Desired skills for digital communicators M Adams, N Lee Journal of Public Relations Education 7 (2), 2021 | 10 | 2021 |
| Relationship building in the craft beer industry: A study of public relations within the growing artisanal and locavore movements N Lee, T Seltzer, C Callison Public Relations Journal 11 (2), 1-20, 2017 | 10 | 2017 |
| Testing how different narrative perspectives achieve communication objectives and goals in online natural science videos SA Ruzi, NM Lee, AA Smith PloS one 16 (10), e0257866, 2021 | 9 | 2021 |
| Sustainable beer: testing the effects of water conservation messages and brewery type on consumer perceptions NM Lee, C Callison, T Seltzer Journal of Food Products Marketing 26 (9), 619-638, 2020 | 9 | 2020 |
| The relationship between CEO media coverage and overall organization media coverage NM Lee http://www.instituteforpr.org/wp-content/uploads/Lee_IPR_CEOs.pdf, 2012 | 9 | 2012 |
Matthew S. VanDykeAssociate Professor, Department of Advertising and Public Relations, The University of AlabamaVerified email at apr.ua.edu
