Nicole Lee
Nicole Lee
Assistant Professor of Communication, Arizona State University
Verified email at
Cited by
Cited by
Set It and Forget It: The One-Way Use of Social Media by Government Agencies Communicating Science
NM Lee, MS VanDyke
Science Communication 37 (4), 533-541, 2015
Fake news, phishing, and fraud: a call for research on digital media literacy education beyond the classroom
NM Lee
Communication Education 67 (4), 460-466, 2018
The role of new public relations practitioners as social media experts
NM Lee, BL Sha, DM Dozier, P Sargent
Public Relations Review 41 (3), 411-413, 2015
A Missed Opportunity?: NOAA's Use of Social Media to Communicate Climate Science
NM Lee, MS VanDyke, RG Cummins
Environmental Communication, 2017
Tweeting a social movement: Black Lives Matter and its use of Twitter to share information, build community, and promote action
CLS Edrington, N Lee
The Journal of Public Interest Communications 2 (2), 289-289, 2018
Roles in Social Media: How the Practice of Public Relations Is Evolving
M Neill, N Lee
Public Relations Journal 10 (2), 2016
Science public relations: The parallel, interwoven, and contrasting trajectories of public relations and science communication theory and practice
MS VanDyke, NM Lee
Public Relations Review 46 (4), 101953, 2020
Vicarious interaction: The role of observed online communication in fostering organization-public relationships
N Lee, T Seltzer
Journal of Communication Management, 2018
Reassessing the Variables Used to Measure Public Perceptions of Scientists
J Besley, N Lee, G Pressgrove
Science Communication, 2020
#RaceTogether: Starbucks’ Attempt to Discuss Race in America and Its Impact on Company Reputation and Employees
A Abitbol, N Lee, T Seltzer, SY Lee
Public Relations Journal 12 (1), 2018
The relationship between CEO media coverage and overall organization media coverage
NM Lee, 2012
The influence of distal antecedents on organization-public relationships
T Seltzer, N Lee
Journal of Public Relations Research 30 (5-6), 230-250, 2018
Media relations and universities: an assessment of digital newsrooms
NM Lee, PF Merle
Journal of Marketing for Higher Education 28 (2), 232-246, 2018
Frozen Meat Against COVID-19 Misinformation: An Analysis of Steak-Umm and Positive Expectancy Violations
E Bogomoletc, NM Lee
Journal of Business and Technical Communication 35 (1), 118-125, 2021
Relationship building in the craft beer industry: A study of public relations within the growing artisanal and locavore movements
N Lee, T Seltzer, C Callison
Public Relations Journal 11 (2), 1-20, 2017
Science Communication Meets Consumer Relations: An Analysis of Twitter Use by 23andMe
NM Lee, A Abitbol, MS VanDyke
Science Communication 42 (2), 244-264, 2020
Analytics in public relations education: Desired skills for digital communicators
M Adams, N Lee
Journal of Public Relations Education 7 (2), 2021
Social media influencers in Africa: An analysis of Instagram content and brand endorsements
W Njathi, N Lee
Research Perspectives on Social Media Influencers and their Followers, 91-110, 2021
A Reply to Lindsey, Herring, and Greenhalgh on “A Missed Opportunity?: NOAA’s Use of Social Media to Communicate Climate Science”
NM Lee, MS VanDyke, RG Cummins
Environmental Communication 12 (2), 287-288, 2018
Testing the effects of dialogic communication on attitudes and behavioral intentions related to polarized and non-polarized scientific issues
NM Lee
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