| Consumer skepticism of advertising claims: Testing hypotheses from economics of information GT Ford, DB Smith, JL Swasy Journal of consumer research 16 (4), 433-441, 1990 | 825 | 1990 |
| An empirical test of the search, experience and credence attributes framework. GT Ford, DB Smith, JL Swasy Advances in consumer research 15 (1), 1988 | 314 | 1988 |
| Effects of television commercial repetition, receiver knowledge, and commercial length: A test of the two-factor model AJ Rethans, JL Swasy, LJ Marks Journal of Marketing Research 23 (1), 50-61, 1986 | 306 | 1986 |
| Patient and physician attitudes and behaviors associated with DTC promotion of prescription drugs—summary of FDA survey research results KJ Aikin, JL Swasy, AC Braman | 172 | 2004 |
| Examining the target of receiver elaborations: Rhetorical question effects on source processing and persuasion JL Swasy, JM Munch Journal of consumer research 11 (4), 877-886, 1985 | 164 | 1985 |
| Integrating Cognitive Structure and Cognitive Response Approaches to Monitoring Communications Effects. RJ Lutz, JL Swasy Advances in consumer research 4 (1), 1977 | 155 | 1977 |
| Rhetorical question, summarization frequency, and argument strength effects on recall JM Munch, JL Swasy Journal of Consumer Research 15 (1), 69-76, 1988 | 128 | 1988 |
| An evaluation of the alcohol warning label: Initial survey results MB Mazis, LA Morris, JL Swasy Journal of Public Policy & Marketing 10 (1), 229-241, 1991 | 113 | 1991 |
| The effects of argument structure and affective tagging on product attitude formation JM Munch, GW Boller, JL Swasy Journal of Consumer Research 20 (2), 294-302, 1993 | 108 | 1993 |
| MEASURING THE BASES OF SOCIAL POWER. JL Swasy Advances in consumer research 6 (1), 1979 | 96 | 1979 |
| Conceptualizing Argument Quality via Argument Structure. GW Boller, JL Sway, JM Munch Advances in consumer research 17 (1), 1990 | 65 | 1990 |
| THE IMPACT OF COMPARATIVE ADVERTISING ON PERCEPTION FORMATION IN NEW PRODUCT INTRODUCTIONS. BA Walker, JL Swasy, AJ Rethans Advances in consumer research 13 (1), 1986 | 53 | 1986 |
| Eye-tracking evidence that happy faces impair verbal message comprehension: The case of health warnings in direct-to-consumer pharmaceutical television commercials CA Russell, JL Swasy, DW Russell, L Engel International journal of advertising 36 (1), 82-106, 2017 | 41 | 2017 |
| Randomized trial of risk information formats in direct-to-consumer prescription drug advertisements KJ Aikin, AC O’Donoghue, JL Swasy, HW Sullivan Medical Decision Making 31 (6), E23-E33, 2011 | 40 | 2011 |
| Accepted risk and alcohol use during pregnancy LA Morris, JL Swasy, MB Mazis Journal of Consumer Research 21 (1), 135-144, 1994 | 40 | 1994 |
| Knowledge effects on curiosity and new product advertising JL Swasy, AJ Rethans Journal of Advertising 15 (4), 28-34, 1986 | 29 | 1986 |
| Longitudinal study of awareness, recall, and acceptance of alcohol warning labels MB Mazis, LA Morris, JL Swasy Applied Behavioral Science Review 4 (2), 111-120, 1996 | 24 | 1996 |
| An exploratory study of compliance gaining techniques in buyer behavior N Capon, J Swasy Contemporary Marketing Thought, 252-257, 1977 | 22 | 1977 |
| Patient and physician attitudes and behaviors associated with DTC promotion of prescription drugs KJ Aikin, JL Swasy, AC Braman DTCA survey report, US Food and Drug Administration, Silver Spring, MD, 2004 | 21 | 2004 |
| A conceptual view of questions and questioning in marketing communications. JM Munch, JL Swasy Advances in consumer research 10 (1), 1983 | 20 | 1983 |
