Noah Lim
Noah Lim
Professor of Marketing, National University of Singapore
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Cited by
Cited by
Modeling the psychology of consumer and firm behavior with behavioral economics
TH Ho, N Lim, CF Camerer
Journal of marketing Research 43 (3), 307-331, 2006
Reference dependence in multilocation newsvendor models: A structural analysis
TH Ho, N Lim, TH Cui
Management Science 56 (11), 1891-1910, 2010
Designing price contracts for boundedly rational customers: Does the number of blocks matter?
N Lim, TH Ho
Marketing Science 26 (3), 312-326, 2007
Designing sales contests: Does the prize structure matter?
N Lim, MJ Ahearne, SH Ham
Journal of Marketing Research 46 (3), 356-371, 2009
Social loss aversion and optimal contest design
N Lim
Journal of Marketing Research 47 (4), 777-787, 2010
Behavioral models of managerial decision-making
A Goldfarb, TH Ho, W Amaldoss, AL Brown, Y Chen, TH Cui, A Galasso, ...
Marketing Letters 23 (2), 405-421, 2012
Designing multiperson tournaments with asymmetric contestants: An experimental study
H Chen, SH Ham, N Lim
Management Science 57 (5), 864-883, 2011
OM forum—Causal inference models in operations management
TH Ho, N Lim, S Reza, X Xia
Manufacturing & Service Operations Management 19 (4), 509-525, 2017
Should managers use team-based contests?
H Chen, N Lim
Management Science 59 (12), 2823-2836, 2013
How “psychological” should economic and marketing models be?
TH Ho, N Lim, CF Camerer
Journal of marketing Research 43 (3), 341-344, 2006
When do group incentives for salespeople work?
N Lim, H Chen
Journal of Marketing Research 51 (3), 320-334, 2014
Relationship organization and price delegation: An experimental study
N Lim, SH Ham
Management Science 60 (3), 586-605, 2014
How does team composition affect effort in contests? A theoretical and experimental analysis
H Chen, N Lim
Journal of Marketing Research 54 (1), 44-60, 2017
Experiments on strategic choices and markets
W Amaldoss, TH Ho, A Krishna, KY Chen, P Desai, G Iyer, S Jain, N Lim, ...
Marketing letters 19 (3), 417-429, 2008
Third-Party Reviews and Quality Provision
K Kim, K Chung, N Lim
Examining salesperson effort allocation in teams: A randomized field experiment
J Li, N Lim, H Chen
Marketing Science 39 (6), 1122-1141, 2020
Social structures and reputation in expert review systems
K Chung, K Kim, N Lim
Management Science 66 (7), 3249-3276, 2020
Conflict of Interest in Third-Party Reviews: An Experimental Study
SH Ham, I Koch, N Lim, J Wu
Management Science 67 (12), 7535-7559, 2021
Modeling the Psychology of Consumer and
TH Ho, N Lim, C Camerer
Change of air quality knowledge, perceptions, attitudes, and practices during and post-wildfires in the United States
A Del Ponte, L Ang, L Li, N Lim, WW San Tam, WJ Seow
Science of The Total Environment 836, 155432, 2022
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