| Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collages O Koll, S Von Wallpach, M Kreuzer Psychology & Marketing 27 (6), 584-602, 2010 | 234 | 2010 |
| Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors S Von Wallpach, M Kreuzer Journal of Business Research 66 (9), 1325-1331, 2013 | 71 | 2013 |
| Home in the re-making: Immigrants' transcultural experiencing of home M Kreuzer, H Mühlbacher, S von Wallpach Journal of Business Research 91, 334-341, 2018 | 43 | 2018 |
| Moments of care: How interpersonal interactions contribute to luxury experiences of healthcare consumers M Kreuzer, V Cado, K Raïes Journal of Business Research 116, 482-490, 2020 | 35 | 2020 |
| From caterpillar to butterfly: experiencing spirituality via body transformation A Hemetsberger, M Kreuzer, M Klien Journal of Marketing Management 35 (5-6), 540-564, 2019 | 20 | 2019 |
| The experience of luxury craftsmanship–a strategic asset for luxury experience management A Tarquini, H Mühlbacher, M Kreuzer Journal of Marketing Management 38 (13-14), 1307-1338, 2022 | 13 | 2022 |
| Me versus we: The role of luxury brand managers in times of co-creation J Riedmeier, M Kreuzer Journal of Business Research 145, 240-252, 2022 | 9 | 2022 |
| Tapping embodied brand knowledge: a comparison of visual versus multisensory retrieval methods S von Wallpach, M Kreuzer TransVisuality: The Cultural Dimension of Visuality: Volume III: Purposive …, 2019 | 2 | 2019 |
| Home Within Me: Feelings of an “Inner Home” as Indicator for Consumer Well-being? M Kreuzer, H Mühlbacher, S von Wallpach Proceedings of the 15th Annual Meeting of the International Society for …, 2017 | 1 | 2017 |
| Heimat–Anchor in a globalized world M Kreuzer, S von Wallpach, H Muehlbacher Proceedings of the International Marketing Trends Conference, 2015 | 1 | 2015 |
| Comparing Uni-Sensory Versus Multi-Sensory Methods for Embodied Brand Knowledge Retrieval M Kreuzer, S von Wallpach Proceedings of the 41st EMAC Annual Conference, 2012 | 1 | 2012 |
| Multi-sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-dimensional Metaphors S von Wallpach, M Kreuzer Brand Camp 1, 2011 | 1 | 2011 |
| Co-creation or co-destruction? Value-based brand formation A Hemetsberger, M Kreuzer, H Mühlbacher Research Handbook on Brand Co-Creation, 90-104, 2022 | | 2022 |
| Impact in Action: Home in the Remaking M Kreuzer, H Mühlbacher, S von Wallpach | | 2020 |
| MULTI-SENSORY SCULPTING®(MSS): Die Erhebung multi-sensorischen Markenwissens anhand von Skulpturen. S von Wallpach, M Kreuzer Transfer: Zeitschrift für Kommunikation & Markenmanagement 65 (1), 2019 | | 2019 |
| HOME IN THE MAKING: HOW PRODUCTS AND CONSUMPTION EXPERIENCES CONTRIBUTE TO MIGRANTS’CONSTRUCTION OF “HOME BEYOND HOME” M Kreuzer, S von Wallpach, H Muehlbacher, B Sax Global Marketing Conference, 620-631, 2016 | | 2016 |
| How Researchers Can Stimulate “Thinking with all Senses” in Qualitative Research M Kreuzer, S von Wallpach QRCA VIEWS Magazine 15 (2), 44-47, 2016 | | 2016 |
| Sinn-volle Markenkommunikation im Raum S von Wallpach, M Kreuzer Messedesign Jahrbuch 2015/2016: Das Standardwerk der Messedesignszene, 6-8, 2015 | | 2015 |
| Do Method and Lack of Context Explain Low Stability of Brand Associations? No! O Koll, M Kreuzer Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | | 2015 |
| Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning M Kreuzer, S von Wallpach, M Bauer 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected …, 2013 | | 2013 |
Sylvia von WallpachProfessor (MSO), Copenhagen Business SchoolVerified email at cbs.dk
