José I. Rojas-Méndez
José I. Rojas-Méndez
Professor, International Business & Marketing at Sprott School of Business, Carleton
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Cited by
Determinants of student loyalty in higher education: A tested relationship approach in Latin America
JI Rojas-Méndez, AZ Vasquez-Parraga, ALI Kara, A Cerda-Urrutia
Latin American Business Review 10 (1), 21-39, 2009
The Ford brand personality in Chile
JI Rojas-Mendez, I Erenchun-Podlech, E Silva-Olave
Corporate Reputation Review 7, 232-251, 2004
Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change
M Cleveland, JI Rojas-Méndez, M Laroche, N Papadopoulos
Journal of Business Research 69 (3), 1090-1102, 2016
The US brand personality: A Sino perspective
JI Rojas-Méndez, SA Murphy, N Papadopoulos
Journal of Business Research 66 (8), 1028-1034, 2013
Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation
JI Rojas-Mendez, A Parasuraman, N Papadopoulos
Marketing Intelligence & Planning 35 (1), 18-39, 2017
The nation brand molecule
J Rojas-Méndez
Journal of Product & Brand Management 22 (7), 462-472, 2013
Brand personality: theory and dimensionality
G Davies, JI Rojas-Méndez, S Whelan, M Mete, T Loo
Journal of product & brand management 27 (2), 115-127, 2018
Consumer preferences of store brands: Role of prior experiences and value consciousness
A Kara, JI Rojas-Mendez, O Kucukemiroglu, T Harcar
Journal of Targeting, Measurement and Analysis for Marketing 17, 127-137, 2009
Universal differences in advertising avoidance behavior: A cross-cultural study
JI Rojas-Méndez, G Davies, C Madran
Journal of Business Research 62 (10), 947-954, 2009
Avoiding television advertising: Some explanations from time allocation theory
JI Rojas-Méndez, G Davies
Journal of Advertising Research 45 (1), 34-48, 2005
Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers:“Divided loyalties” or “dual allegiance”?
A El Banna, N Papadopoulos, SA Murphy, M Rod, JI Rojas-Méndez
Journal of Business Research 82, 310-319, 2018
Testing self-congruity theory in the context of nation brand personality
JI Rojas-Méndez, N Papadopoulos, M Alwan
Journal of Product & Brand Management 24 (1), 18-27, 2015
Why Canadians give to charity: An extended theory of planned behaviour model
R Mittelman, J Rojas-Méndez
International Review on Public and Nonprofit Marketing 15, 189-204, 2018
A time attitude scale for cross cultural research
JI Rojas-Méndez, G Davies, O Omer, P Chetthamrongchai, C Madran
Journal of Global Marketing 15 (3-4), 117-147, 2002
Measuring and positioning nation brands: A comparative brand personality approach
JI Rojas-Méndez, N Papadopoulos, SA Murphy
Corporate Reputation Review 16, 48-65, 2013
Understanding attitude and behavior of Canadian consumers toward organic wine
JI Rojas-Méndez, M Le Nestour, M Rod
Journal of Food Products Marketing 21 (4), 375-396, 2015
Argentine Consumers' perceptions of the US Brand personality
JI Rojas-Méndez, N Papadopoulos
Latin American Business Review 13 (4), 329-345, 2012
Chilean wine producer market orientation: comparing MKTOR versus MARKOR
JI Rojas‐Méndez, M Rod
International Journal of Wine Business Research, 2013
Market orientation in the Chilean small business context: An empirical study
JI Rojas-Méndez, A Kara, JE Spillan
Journal of Global Marketing 19 (3-4), 93-132, 2006
Place brands and brand-place associations: the role of ‘place’in international marketing
N Papadopoulos, A el Banna, SA Murphy, JI Rojas-Méndez
Handbook of research in international marketing, 88-113, 2011
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