Suzanne Shu
Suzanne Shu
Associate Professor of Marketing and Behavioral Decision Making, UCLA
Verified email at anderson.ucla.edu - Homepage
TitleCited byYear
The effect of mere touch on perceived ownership
J Peck, SB Shu
Journal of consumer Research 36 (3), 434-447, 2009
5322009
Beyond nudges: Tools of a choice architecture
EJ Johnson, SB Shu, BGC Dellaert, C Fox, DG Goldstein, G Häubl, ...
Marketing Letters 23 (2), 487-504, 2012
5202012
Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect
SB Shu, J Peck
Journal of Consumer Psychology 21 (4), 439-452, 2011
2112011
Procrastination of enjoyable experiences
SB Shu, A Gneezy
Journal of Marketing Research 47 (5), 933-944, 2010
1292010
When and how aesthetics influences financial decisions
C Townsend, SB Shu
Journal of Consumer Psychology 20 (4), 452-458, 2010
872010
The rule of three: How the third event signals the emergence of a streak
KA Carlson, SB Shu
Organizational Behavior and Human Decision Processes 104 (1), 113-121, 2007
752007
Life expectancy as a constructed belief: Evidence of a live-to or die-by framing effect
JW Payne, N Sagara, SB Shu, KC Appelt, EJ Johnson
Journal of Risk and Uncertainty 46 (1), 27-50, 2013
742013
When three charms but four alarms: identifying the optimal number of claims in persuasion settings
SB Shu, KA Carlson
Journal of Marketing 78 (1), 127-139, 2014
552014
The connections between affect and decision making: Nine resulting phenomena
Y Rottenstreich, S Shu
Blackwell handbook of judgment and decision making, 444-463, 2004
512004
Future‐biased search: the quest for the ideal
SB Shu
Journal of Behavioral Decision Making 21 (4), 352-377, 2008
412008
Cohorts for Heart and Aging Research in Genomic Epidemiology Consortium; Global BPgen Consortium; Women’s Genome Health Study. Association of hypertension drug target genes …
AD Johnson, C Newton-Cheh, DI Chasman, GB Ehret, T Johnson, L Rose, ...
Hypertension 57 (5), 903-910, 2011
372011
Consumer preferences for annuity attributes: Beyond net present value
SB Shu, R Zeithammer, JW Payne
Journal of Marketing Research 53 (2), 240-262, 2016
32*2016
Reference price and scarcity appeals and the use of multiple influence strategies in retail newspaper advertising
DJ Howard, SB Shu, RA Kerin
Social Influence 2 (1), 18-28, 2007
272007
Using insights from behavioral economics and social psychology to help patients manage chronic diseases
BK Mogler, SB Shu, CR Fox, NJ Goldstein, RG Victor, JJ Escarce, ...
Journal of general internal medicine 28 (5), 711-718, 2013
252013
Are Centers for Disease Control and Prevention guidelines for preexposure prophylaxis specific enough? formulation of a personalized HIV risk score for pre-exposure prophylaxis …
MR Beymer, RE Weiss, CA Sugar, LB Bourque, GC Gee, DE Morisky, ...
Sexually transmitted diseases 44 (1), 48-56, 2017
202017
Choosing for the long run: Making tradeoffs in multiperiod borrowing
S Shu
University of Chicago, 2003
19*2003
The role of perceived effectiveness on the acceptability of choice architecture
HMIN BANG, SB SHU, EU WEBER
Behavioural Public Policy, 1-21, 2018
102018
Behaviorally informed policies for household financial decisionmaking
BC Madrian, HE Hershfield, AB Sussman, S Bhargava, J Burke, ...
Behavioral Science & Policy 3 (1), 26-40, 2017
102017
Psychological ownership and consumer behavior
J Peck, SB Shu
Springer, 2018
92018
The benefits of emergency reserves: Greater preference and persistence for goals that have slack with a cost
MA Sharif, SB Shu
Journal of Marketing Research 54 (3), 495-509, 2017
92017
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Articles 1–20