| Mental imagery and sound effects in radio commercials DW Miller, LJ Marks Journal of Advertising 21 (4), 83-93, 1992 | 172 | 1992 |
| Stereotypes of the elderly in US television commercials from the 1950s to the 1990s DW Miller, TS Leyell, J Mazachek The International Journal of Aging and Human Development 58 (4), 315-340, 2004 | 154 | 2004 |
| The effects of imagery‐evoking radio advertising strategies on affective responses DW Miller, LJ Marks Psychology & Marketing 14 (4), 337-360, 1997 | 132 | 1997 |
| Comparing the effects of a photograph versus artistic renditions of a beach scene in a direct-response print ad for a Caribbean resort island: A mental imagery perspective DW Miller, M Stoica Journal of Vacation Marketing 10 (1), 11-21, 2004 | 129 | 2004 |
| Stereotypes of the elderly in magazine advertisements 1956–1996 PN Miller, DW Miller, EM McKibbin, GL Pettys The International Journal of Aging and Human Development 49 (4), 319-337, 1999 | 129 | 1999 |
| A scale for measuring advertisement-evoked mental imagery DW Miller, J Hadjimarcou, A Miciak Journal of Marketing Communications 6 (1), 1-20, 2000 | 126 | 2000 |
| Classifying services by tangibility/intangibility of attributes and benefits DW Miller, JE Foust Services Marketing Quarterly 24 (4), 35-55, 2003 | 56 | 2003 |
| An analysis of rhetorical figures and other linguistic devices in corporation brand slogans DW Miller, M Toman Journal of Marketing Communications 22 (5), 474-493, 2016 | 51 | 2016 |
| New technology adoption, business strategy and government involvement: The case of mobile commerce M Stoica, DW Miller, D Stotlar Journal of Nonprofit & Public Sector Marketing 13 (1-2), 213-232, 2005 | 39 | 2005 |
| The moderating effects of enduring involvement on imagery-evoking advertisements DW Miller, LJ Marks American Marketing Association 121, 128, 1996 | 38 | 1996 |
| An analysis of financial services brand marks DW Miller, JE Foust, O Kilic Journal of Financial Services Marketing 11, 257-267, 2007 | 30 | 2007 |
| An analysis of the syntactic complexity in service corporation brand slogans DW Miller, M Toman Services Marketing Quarterly 36 (1), 37-50, 2015 | 29 | 2015 |
| A comparative study of American and Japanese company brand icons O Kilic, DW Miller, SM Vollmers Journal of Brand Management 18, 583-596, 2011 | 26 | 2011 |
| An examination of gender role portrayals in television commercials in Romania: A gender of nations approach M Stoica, DW Miller, D Ardelea Journal of Marketing Communications 17 (4), 245-261, 2011 | 15 | 2011 |
| Predicting motion picture box office performance using temporal tweet patterns HL Najafi, DW Miller International Journal of Intelligent Computing and Cybernetics, 2018 | 13 | 2018 |
| An analysis of hospital brand mark clusters SM Vollmers, DW Miller, O Kilic Journal of Hospital Marketing & Public Relations 20 (2), 87-99, 2010 | 10 | 2010 |
| A comparative analysis of Chinese and Japanese company and brand icons O Kilic, DW Miller, SM Vollmers Journal of Asia-Pacific Business 10 (3), 221-237, 2009 | 8 | 2009 |
| Imagery evoking advertising strategies and the interrelationships among cognitive and affective responses to radio commercials DW Miller Kent State University, 1994 | 6 | 1994 |
| Hospital successes and failures indicate change in hospital marketing RF Krampf, DW Miller Journal of Hospital Marketing 7 (2), 11-18, 1993 | 6 | 1993 |
| Modeling consumer responses to a vignette television commercial drama for a vacation resort DW Miller, M Stoica, O Kilic Services Marketing Quarterly 38 (1), 1-14, 2017 | 5 | 2017 |
Michael StoicaProfessor of Marketing and Manangement, Washburn UniversityVerified email at washburn.edu
