| How do individuals expect to be viewed by members of lower status groups? Content and implications of meta-stereotypes. JD Vorauer, KJ Main, GB O'Connell Journal of personality and social psychology 75 (4), 917, 1998 | 885 | 1998 |
| An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing ML Wei, E Fischer, KJ Main Journal of Public Policy & Marketing 27 (1), 34-44, 2008 | 525 | 2008 |
| Meta-stereotype activation: Evidence from indirect measures for specific evaluative concerns experienced by members of dominant groups in intergroup interaction. JD Vorauer, AJ Hunter, KJ Main, SA Roy Journal of personality and social psychology 78 (4), 690, 2000 | 452 | 2000 |
| Meta-analyses of the effectiveness of warning labels JJ Argo, KJ Main Journal of Public Policy & Marketing 23 (2), 193-208, 2004 | 336 | 2004 |
| Deliberative and automatic bases of suspicion: Empirical evidence of the sinister attribution error KJ Main, DW Dahl, PR Darke Journal of Consumer Psychology 17 (1), 59-69, 2007 | 236 | 2007 |
| Great expectations and broken promises: Misleading claims, product failure, expectancy disconfirmation and consumer distrust PR Darke, L Ashworth, KJ Main Journal of the Academy of Marketing Science 38, 347-362, 2010 | 219 | 2010 |
| Virtual experience, real consequences: the potential negative emotional consequences of virtual reality gameplay R Lavoie, K Main, C King, D King Virtual Reality 25 (1), 69-81, 2021 | 196 | 2021 |
| Stigma by association in coupon redemption: Looking cheap because of others JJ Argo, KJ Main Journal of Consumer Research 35 (4), 559-572, 2008 | 192 | 2008 |
| Pharmaceutical advertising in the USA: information or influence? KJ Main, JJ Argo, BA Huhmann International Journal of Advertising 23 (1), 119-141, 2004 | 160 | 2004 |
| Social anxiety and the cued activation of relational knowledge MW Baldwin, KJ Main Personality and Social Psychology Bulletin 27 (12), 1637-1647, 2001 | 108 | 2001 |
| Can implicit theory influence construal level? O Bullard, S Penner, KJ Main Journal of Consumer Psychology 29 (4), 662-670, 2019 | 45 | 2019 |
| The vulnerability of defensiveness: The impact of persuasion attempts and processing motivations on trust W Guo, KJ Main Marketing Letters 23, 959-971, 2012 | 44 | 2012 |
| Flow theory: Advancing the two-dimensional conceptualization R Lavoie, K Main, A Stuart-Edwards Motivation and Emotion 46 (1), 38-58, 2022 | 32 | 2022 |
| When losing money and time feels good: the paradoxical role of flow in gambling. RV Lavoie, KJ Main Journal of Gambling Issues 41, 2019 | 27 | 2019 |
| Out of the closet: When moral identity and protestant work ethic improve attitudes toward advertising featuring same-sex couples M El Hazzouri, KJ Main, L Sinclair Journal of Advertising 48 (2), 181-196, 2019 | 25 | 2019 |
| Ethnic minority consumers reactions to advertisements featuring members of other minority groups M El Hazzouri, KJ Main, SW Carvalho International Journal of Research in Marketing 34 (3), 717-733, 2017 | 25 | 2017 |
| Can two negatives make a positive? Social exclusion prevents carryover effects from deceptive advertising H Aghakhani, KJ Main Journal of Retailing and Consumer Services 47, 206-214, 2019 | 21 | 2019 |
| Deonance and distrust: Motivated third party information seeking following disclosure of an agent’s unethical behavior CM Bell, KJ Main Journal of business ethics 102, 77-96, 2011 | 19 | 2011 |
| Consumer microflow experiences R Lavoie, K Main Psychology & Marketing 36 (11), 1133-1142, 2019 | 16 | 2019 |
| An investigation of the emotional outcomes of business students’ cheating “Biological Laws” to achieve academic excellence M El Hazzouri, SW Carvalho, KJ Main Academy of Management Learning & Education 14 (4), 440-460, 2015 | 16 | 2015 |
