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S. (Ratti) Ratneshwar
S. (Ratti) Ratneshwar
Professor Emeritus, University of Missouri
Verified email at missouri.edu - Homepage
Title
Cited by
Cited by
Year
Drivers of consumer-brand identification
N Stokburger-Sauer, S Ratneshwar, S Sen
International Journal of Research in Marketing 29, 406-418, 2012
11122012
Comprehension's role in persuasion: The case of its moderating effect on the persuasive impact of source cues
S Ratneshwar, S Chaiken
Journal of consumer research 18 (1), 52-62, 1991
6831991
Substitution in use and the role of usage context in product category structures
S Ratneshwar, AD Shocker
Journal of Marketing Research 28 (3), 281-295, 1991
6021991
Does it make sense to use scents to enhance brand memory?
M Morrin, S Ratneshwar
Journal of marketing Research 40 (1), 10-25, 2003
4872003
The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands
M Morrin, S Ratneshwar
Journal of Business Research 49 (2), 157-165, 2000
4772000
Toward understanding the attraction effect: The implications of product stimulus meaningfulness and familiarity
S Ratneshwar, AD Shocker, DW Stewart
Journal of Consumer Research 13 (4), 520-533, 1987
4331987
The use of comparative advertising for brand positioning: Association versus differentiation
C Pechmann, S Ratneshwar
Journal of Consumer Research 18 (2), 145-160, 1991
3531991
Goal-derived categories and the antecedents of across-category consideration
S Ratneshwar, C Pechmann, AD Shocker
Journal of Consumer Research 23 (3), 240-250, 1996
3421996
Consumer goal structures and goal-determination processes: an integrative framework
C Huffman, S Ratneshwar, DG Mick
The Why of Consumption, 9-35, 2000
2772000
Goal-derived categories: The role of personal and situational goals in category representations
S Ratneshwar, LW Barsalou, C Pechmann, M Moore
Journal of Consumer Psychology 10 (3), 147-157, 2001
2692001
The effects of antismoking and cigarette advertising on young adolescents' perceptions of peers who smoke
C Pechmann, S Ratneshwar
Journal of Consumer Research 21 (2), 236-251, 1994
2471994
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
S Ratneshwar, DG Mick, C Huffman
Contemporary perspectives on consumer motives, 2000
236*2000
Why Narrative Ads Work: An Integrated Process Explanation
EA Kim, S Ratneshwar, E Thorson
Journal of Advertising 46 (2), 283-296, 2017
2312017
Pleasure or utility? Time planning style and web usage behaviors
J Cotte, TG Chowdhury, S Ratneshwar, LM Ricci
Journal of Interactive Marketing 20 (1), 45-57, 2006
2282006
Distinctive brand cues and memory for product consumption experiences
L Warlop, S Ratneshwar, SMJ Van Osselaer
International Journal of Research in Marketing 22 (1), 27-44, 2005
2272005
The time-harried shopper: Exploring the differences between maximizers and satisficers
TG Chowdhury, S Ratneshwar, P Mohanty
Marketing Letters 20, 155-167, 2009
2262009
The times of their lives: Phenomenological and metaphorical characteristics of consumer timestyles
J Cotte, S Ratneshwar, DG Mick
Journal of consumer research 31 (2), 333-345, 2004
1912004
Consumer Covariation Judgments: Theory or Data Driven?
C Pechmann, S Ratneshwar
Journal of Consumer Research 19 (3), 373-386, 1992
1681992
Inside Consumption: Consumer Motives, Goals, and Desires
S Ratneshwar, DG Mick
Routledge, 2005
158*2005
Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?
P Ziamou, S Ratneshwar
Journal of Marketing 67 (2), 49-61, 2003
1572003
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