Chakravarthi Narasimhan
TitleCited byYear
Competitive promotional strategies
C Narasimhan
Journal of business, 427-449, 1988
6621988
A price discrimination theory of coupons
C Narasimhan
Marketing Science 3 (2), 128-147, 1984
6401984
Combining sources of preference data
D Hensher, J Louviere, J Swait
Journal of Econometrics 89 (1-2), 197-221, 1998
5221998
Private labels and the channel relationship: a cross‐category analysis
C Narasimhan, RT Wilcox
The journal of business 71 (4), 573-600, 1998
5191998
Customer profitability in a supply chain
R Niraj, M Gupta, C Narasimhan
Journal of marketing 65 (3), 1-16, 2001
4282001
Has power shifted in the grocery channel?
PR Messinger, C Narasimhan
Marketing Science 14 (2), 189-223, 1995
4251995
A model of retail formats based on consumers' economizing on shopping time
PR Messinger, C Narasimhan
Marketing science 16 (1), 1-23, 1997
4091997
Promotional elasticities and category characteristics
C Narasimhan, SA Neslin, SK Sen
Journal of marketing 60 (2), 17-30, 1996
4031996
The new appeal of private labels
D Dunne, C Narasimhan
Harvard Business Review 77 (3), 41-42, 1999
3231999
Individual marketing with imperfect targetability
Y Chen, C Narasimhan, ZJ Zhang
Marketing Science 20 (1), 23-41, 2001
3092001
Markov chain Monte Carlo and models of consideration set and parameter heterogeneity
J Chiang, S Chib, C Narasimhan
Journal of Econometrics 89 (1-2), 223-248, 1998
2241998
Dealing-temporary price cuts-by seller as a buyer discrimination mechanism
AP Jeuland, C Narasimhan
Journal of business, 295-308, 1985
1851985
An empirical analysis of sales-force compensation plans
AT Coughlan, C Narasimhan
Journal of Business, 93-121, 1992
1701992
Consumer heterogeneity and competitive price-matching guarantees
Y Chen, C Narasimhan, ZJ Zhang
Marketing Science 20 (3), 300-314, 2001
1352001
The inverse relationship between manufacturer and retailer margins: A theory
R Lal, C Narasimhan
Marketing Science 15 (2), 132-151, 1996
1261996
Market entry strategy under firm heterogeneity and asymmetric payoffs
C Narasimhan, ZJ Zhang
Marketing Science 19 (4), 313-327, 2000
1002000
Incorporating consumer price expectations in diffusion models
C Narasimhan
Marketing Science 8 (4), 343-357, 1989
841989
New Product Models for Test Market Data
C Narasimhan, SK Sen
Journal of Marketing 47 (1), 11-24, 1983
841983
Sales force modeling: State of the field and research agenda
MK Mantrala, S Albers, F Caldieraro, O Jensen, K Joseph, M Krafft, ...
Marketing Letters 21 (3), 255-272, 2010
742010
Salesforce compensation: An analytical and empirical examination of the agency theoretic approach
S Misra, AT Coughlan, C Narasimhan
Quantitative Marketing and Economics 3 (1), 5-39, 2005
692005
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Articles 1–20