The multiple brand personalities of David Beckham: A case study of the Beckham brand J Vincent, JS Hill, JW Lee Sport Marketing Quarterly 18 (3), 173, 2009 | 132 | 2009 |
Communicating brand identity on social media: A case study of the use of Instagram and Twitter for collegiate athletic branding B Watkins, JW Lee International Journal of Sport Communication 9 (4), 476-498, 2016 | 88 | 2016 |
Building the brand: a case study of Troy University. JW Lee, KS Miloch, P Kraft, L Tatum Sport Marketing Quarterly 17 (3), 2008 | 82 | 2008 |
Building your brand: The integration of infographic resume as student self-analysis tools and self-branding resources JW Lee, T Cavanaugh Journal of Hospitality, Leisure, Sport & Tourism Education 18, 61-68, 2016 | 64 | 2016 |
Enhancing recreation, parks, tourism courses: Using movies as teaching tools M Goldenberg, JW Lee, T O'Bannon Journal of Hospitality, Leisure, Sport, & Tourism Education 9 (2), 4, 2010 | 48 | 2010 |
Click clack: examining the strategic and entrepreneurial brand vision of Under Armour KS Miloch, J Lee, PM Kraft, V Ratten International Journal of Entrepreneurial Venturing 4 (1), 42-57, 2012 | 28 | 2012 |
Seeing is believing: using film for teaching issues of diversity in sport. J Lee, J Kane, D Drane, R Kane Journal of Hospitality, Leisure, Sport & Tourism Education (Oxford Brookes …, 2009 | 17 | 2009 |
Giving UE a new (F)Ace. N Gregg, E. A., Pierce, D., Lee, J. W., Himstedt, L Journal Of Issues In Intercollegiate Athletics 6, 6155-173., 2013 | 15* | 2013 |
An overview of the reciprocating relationship between sport and religion JW Lee Smart Online Journal, 26-28, 2004 | 14 | 2004 |
Branded: Branding in sport business. JW Lee Durham, NC: Carolina Academic Press., 2010 | 12 | 2010 |
NASCAR: Checkered flags are not all that are being waved S Lee, J. W., Bernthal, M. J., Whisenant, W, Mullane Sport Marketing Quarterl 19 (3), 110-117, 2010 | 11* | 2010 |
I LIKE IT: EXAMINING NFL FACEBOOK COMMUNICATION STRATEGIES. L Wallace-McRee, JW Lee Journal of Contemporary Athletics 10 (4), 2016 | 10 | 2016 |
One Happy Union: Infusing Community-Based Learning Projects through Online Instruction. JW Lee, J Kane, T Cavanaugh Journal of Public Scholarship in Higher Education 5, 31-48, 2015 | 10 | 2015 |
Think globally, engage pedagogically: Procuring and supervising international field experiences JW Lee, JJ Kane, EA Gregg, T Cavanaugh Journal of Hospitality, Leisure, Sport & Tourism Education 19, 115-120, 2016 | 9 | 2016 |
Self-branding reflection through the use of infographic résumés JW Lee, T Cavanaugh Sport Management Education Journal 10 (1), 78-85, 2016 | 9 | 2016 |
Berkshire encyclopedia of world sport D Levinson, K Christensen (No Title), 2005 | 9 | 2005 |
Prayer. In L. Levinson & K. Christensen (Eds.) Berkshire Encyclopedia of World Sport JW Lee Berkshire Publishing Group 1, 1215-1218, 2005 | 9* | 2005 |
Purposeful pedaling: analyzing MS 150 participant behavior EA Gregg, DA Pierce, KM Sweeney, JW Lee International Journal of Event and Festival Management 6 (3), 269-281, 2015 | 7 | 2015 |
Protecting the house of Under Armour P Kraft, JW Lee Sport Marketing Quarterly 18 (2), 112, 2009 | 7 | 2009 |
Licensing and brand management. In B. Parkhouse, B. Turner, & Miloch, K. (Eds.). Sport marketing: Winning strategies for business success K Wallace, L., Rodenberg, R., Lee, J. W., &. Miloch Kendall Hunt, 2012 | 5* | 2012 |