Gary Russell
Gary Russell
Henry B. Tippie Research Professor of Marketing, University of Iowa
Verified email at uiowa.edu
TitleCited byYear
A probabilistic choice model for market segmentation and elasticity structure
WA Kamakura, GJ Russell
Journal of marketing research 26 (4), 379-390, 1989
15221989
Measuring brand value with scanner data
WA Kamakura, G Russell
Intern. J. of Research in Marketing 10, 9-22, 1993
985*1993
Nutrition information in the supermarket
JE Russo, R Staelin, CA Nolan, GJ Russell, BL Metcalf
Journal of Consumer Research 13 (1), 48-70, 1986
3521986
Analysis of cross category dependence in market basket selection
GJ Russell, A Petersen
Journal of Retailing 76 (3), 367-392, 2000
2932000
Customer targeting: A neural network approach guided by genetic algorithms
YS Kim, WN Street, GJ Russell, F Menczer
Management Science 51 (2), 264-276, 2005
1542005
Understanding brand competition using micro and macro scanner data
GJ Russell, WA Kamakura
Journal of Marketing Research 31 (2), 289-303, 1994
1301994
Multiple-category decision-making: Review and synthesis
GJ Russell, S Ratneshwar, AD Shocker, D Bell, A Bodapati, A Degeratu, ...
Marketing Letters 10 (3), 319-332, 1999
1181999
Profiling the reference price consumer
S Moon, GJ Russell, SD Duvvuri
Journal of Retailing 82 (1), 1-11, 2006
1102006
Spatial models in marketing
ET Bradlow, B Bronnenberg, GJ Russell, N Arora, DR Bell, SD Duvvuri, ...
Marketing Letters 16 (3-4), 267-278, 2005
1092005
Modeling multiple category brand preference with household basket data
GJ Russell, WA Kamakura
Journal of Retailing 73 (4), 439-461, 1997
1021997
Predicting product purchase from inferred customer similarity: An autologistic model approach
S Moon, GJ Russell
Management Science 54 (1), 71-82, 2008
1002008
A relationship between market share elasticities and brand switching probabilities
RE Bucklin, GJ Russell, V Srinivasan
Journal of Marketing Research 35 (1), 99-113, 1998
941998
Implications of market structure for elasticity structure
GJ Russell, RN Bolton
Journal of Marketing Research 25 (3), 229-241, 1988
851988
Inferring market structure from customer response to competing and complementary products
T Elrod, GJ Russell, AD Shocker, RL Andrews, L Bacon, BL Bayus, ...
Marketing Letters 13 (3), 221-232, 2002
712002
Estimating elasticities with PIMS data: Methodological issues and substantive implications
MR Hagerty, JM Carman, GJ Russell
Journal of Marketing Research 25 (1), 1-9, 1988
561988
Why teenagers come for treatment: A ten-year prospective epidemiological study in Woodlawn
SG Kellam, JD Branch, CH Brown, G Russell
Journal of the American Academy of Child Psychiatry 20 (3), 477-495, 1981
541981
Perspectives on multiple category choice
G Russell, D Bell, A Bodapati, C Brown, J Chiang, G Gaeth, S Gupta, ...
Marketing Letters 8 (3), 297-305, 1997
401997
An Analysis of Assortment Choice in Grocery Retailing
K Kwak, SD Duvvuri, GJ Russell
Journal of Retailing, 2014
282014
Recovering measures of advertising carryover from aggregate data: The role of the firm's decision behavior
GJ Russell
Marketing Science 7 (3), 252-270, 1988
281988
A model of latent symmetry in cross price elasticities
GJ Russell
Marketing Letters 3 (2), 157-169, 1992
231992
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