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C. Page Moreau
C. Page Moreau
University of Wisconsin School of Business
Verified email at bus.wisc.edu - Homepage
Title
Cited by
Cited by
Year
Entrenched knowledge structures and consumer response to new products
CP Moreau, DR Lehmann, AB Markman
Journal of marketing research 38 (1), 14-29, 2001
8532001
The influence and value of analogical thinking during new product ideation
DW Dahl, P Moreau
Journal of marketing research 39 (1), 47-60, 2002
8412002
Designing the solution: The impact of constraints on consumers' creativity
CP Moreau, DW Dahl
Journal of Consumer research 32 (1), 13-22, 2005
5252005
Thinking inside the box: Why consumers enjoy constrained creative experiences
DW Dahl, CP Moreau
Journal of Marketing Research 44 (3), 357-369, 2007
4992007
“What is it?” Categorization flexibility and consumers' responses to really new products
CP Moreau, AB Markman, DR Lehmann
Journal of Consumer Research 27 (4), 489-498, 2001
4972001
From fear to loathing? How emotion influences the evaluation and early use of innovations
SL Wood, CP Moreau
Journal of Marketing 70 (3), 44-57, 2006
4082006
Facilitating and rewarding creativity during new product development
JE Burroughs, DW Dahl, CP Moreau, A Chattopadhyay, GJ Gorn
Journal of Marketing 75 (4), 53-67, 2011
3092011
To each his own? How comparisons with others influence consumers’ evaluations of their self-designed products
CP Moreau, KB Herd
Journal of Consumer Research 36 (5), 806-819, 2010
2472010
Page, Lehmann, Donald R., Markman, Arthur B.(2001),“
C Moreau
Entrenched Knowledge Structures and Consumer Response to New Products …, 0
236
It's the thought (and the effort) that counts: How customizing for others differs from customizing for oneself
CP Moreau, L Bonney, KB Herd
Journal of Marketing 75 (5), 120-133, 2011
1752011
Innovation aesthetics: The relationship between category cues, categorization certainty, and newness perceptions
MR Goode, DW Dahl, CP Moreau
Journal of Product Innovation Management 30 (2), 192-208, 2013
1272013
Toward a psychology of consumer creativity
JE Burroughs, CP Moreau, DG Mick
Handbook of consumer psychology, 999-1026, 2018
1142018
The effect of experiential analogies on consumer perceptions and attitudes
MR Goode, DW Dahl, CP Moreau
Journal of Marketing Research 47 (2), 274-286, 2010
1102010
The rise of new technologies in marketing: A framework and outlook
DL Hoffman, CP Moreau, S Stremersch, M Wedel
Journal of Marketing 86 (1), 1-6, 2022
1092022
A genomic approach to investigate developmental cell death in woody tissues of Populustrees
C Moreau, N Aksenov, MG Lorenzo, B Segerman, C Funk, P Nilsson, ...
Genome biology 6, 1-14, 2005
1082005
Analogy and analogical comparison in choice
AB Markman, CP Moreau
1062001
The downstream consequences of problem-solving mindsets: How playing with LEGO influences creativity
CP Moreau, MG Engeset
Journal of Marketing Research 53 (1), 18-30, 2016
1012016
Reality check: Infusing ecological value into academic marketing research
HJ Van Heerde, C Moorman, CP Moreau, RW Palmatier
Journal of Marketing 85 (2), 1-13, 2021
962021
Challenging the boundaries of marketing
C Moorman, HJ van Heerde, CP Moreau, RW Palmatier
Journal of Marketing 83 (5), 1-4, 2019
862019
JM as a Marketplace of Ideas
C Moorman, HJ van Heerde, CP Moreau, RW Palmatier
Journal of Marketing 83 (1), 1-7, 2019
552019
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