| Understanding the inherent complexity of sustainable consumption: A social cognitive framework M Phipps, LK Ozanne, MG Luchs, S Subrahmanyan, S Kapitan, JR Catlin, ... Journal of Business Research 66 (8), 1227-1234, 2013 | 544 | 2013 |
| Thermal cracking in disc brakes TJ Mackin, SC Noe, KJ Ball, BC Bedell, DP Bim-Merle, MC Bingaman, ... Engineering Failure Analysis 9 (1), 63-76, 2002 | 317 | 2002 |
| Toward a sustainable marketplace: Expanding options and benefits for consumers MG Luchs, RW Naylor, RL Rose, JR Catlin, R Gau, S Kapitan, J Mish, ... | 175 | 2011 |
| Ingraining product-relevant social good into business processes in subsistence marketplaces: The sustainable market orientation M Viswanathan, A Seth, R Gau, A Chaturvedi Journal of Macromarketing 29 (4), 406-425, 2009 | 171 | 2009 |
| Designing marketplace literacy education in resource-constrained contexts: Implications for public policy and marketing M Viswanathan, S Sridharan, R Gau, R Ritchie Journal of Public Policy & Marketing 28 (1), 85-94, 2009 | 160 | 2009 |
| Understanding and facilitating the usage of nutritional labels by low-literate consumers M Viswanathan, M Hastak, R Gau Journal of Public Policy & Marketing 28 (2), 135-145, 2009 | 111 | 2009 |
| Understanding the influence of literacy on consumer memory: The role of pictorial elements M Viswanathan, CJ Torelli, L Xia, R Gau Journal of Consumer Psychology 19 (3), 389-402, 2009 | 62 | 2009 |
| Concrete and abstract goals associated with the consumption of environmentally sustainable products E Ramirez, FR Jiménez, R Gau European Journal of Marketing 49 (9/10), 1645-1665, 2015 | 61 | 2015 |
| Community-based initiatives and poverty alleviation in subsistence marketplaces R Gau, E Ramirez, ME Barua, R Gonzalez Journal of Macromarketing 34 (2), 160-170, 2014 | 52 | 2014 |
| Functional illiteracy and nutritional education in the United States: A research-based approach to the development of nutritional education materials for functionally … M Viswanathan, R Gau Journal of Macromarketing 25 (2), 187-201, 2005 | 46 | 2005 |
| DOING WELL BY DOING GOOD: PURSUING COMMERCIAL SUCCESS BY INTERNALIZING SOCIAL GOOD IN SUBSISTENCE MARKETS. M Viswanathan, A Seth, R Gau, A Chaturvedi Academy of Management Proceedings 2007 (1), 1-6, 2007 | 43 | 2007 |
| The retail shopping experience for low-literate consumers R Gau, M Viswanathan Journal of Research for Consumers, 216596174, 2008 | 33 | 2008 |
| Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces R Gau, H Jae, M Viswanathan Journal of Business Research 65 (12), 1683-1691, 2012 | 30 | 2012 |
| Research methods for subsistence marketplaces M Viswanathan, R Gau, A Chaturvedi Sustainability Challenges and Solutions at the Base of the Pyramid, 242-260, 2017 | 29 | 2017 |
| Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities S Venugopal, R Gau, S Appau, KL Sample, RCF Pereira Journal of Business Research 100, 400-409, 2019 | 27 | 2019 |
| Subsistence marketplaces: challenges and opportunities M Viswanathan, R Elaydi, R Gau, LJ Christensen Journal of Public Policy & Marketing 38 (1), 36-41, 2019 | 17 | 2019 |
| User-generated content as word-of-mouth E Ramirez, R Gau, J Hadjimarcou, Z Xu Journal of Marketing Theory and Practice 26 (1-2), 90-98, 2018 | 15 | 2018 |
| Across time, across space, and intersecting in complex ways: a framework for assessing impacts of environmental disruptions on nature-dependent prosumers L Steinfield, S Venugopal, S Appau, A Barrios, C Dadzie, R Gau, D Holt, ... Journal of Public Policy & Marketing 40 (2), 262-284, 2021 | 14 | 2021 |
| Doing well by doing good: commercial success through social good in subsistence markets M Viswanathan, A Seth, R Gau, A Chaturvedi Best Paper Proceedings, Academy of Management Meeting, Philadelphia, August, 2007 | 8 | 2007 |
| Evolving and expanding marketing to address challenges and opportunities in BoP markets: Looking back and forward M Viswanathan, A Sreekumar, R Gau Bottom of the pyramid marketing: Making, shaping and developing BoP markets …, 2018 | 7 | 2018 |
Michael G. LuchsWilliam & MaryVerified email at mason.wm.edu
