Irina Heimbach
Title
Cited by
Cited by
Year
Marketing automation
I Heimbach, DS Kostyra, O Hinz
Business & Information Systems Engineering 57 (2), 129-133, 2015
602015
The impact of content sentiment and emotionality on content virality
I Heimbach, O Hinz
International Journal of Research in Marketing 33 (3), 695-701, 2016
362016
Content virality on online social networks: Empirical evidence from Twitter, Facebook, and Google+ on German news websites
I Heimbach, B Schiller, T Strufe, O Hinz
Proceedings of the 26th ACM Conference on Hypertext & Social Media, 39-47, 2015
292015
The value of user’s Facebook profile data for product recommendation generation
I Heimbach, J Gottschlich, O Hinz
Electronic Markets 25 (2), 125-138, 2015
262015
The impact of sharing mechanism design on content sharing in online social networks
I Heimbach, O Hinz
Information Systems Research 29 (3), 592-611, 2018
142018
The value of users' Facebook profile data-generating product recommendations for online social shopping sites
J Gottschlich, I Heimbach, O Hinz
102013
Development of the Social Network Usage in Germany since 2012
B Schiller, I Heimbach, T Strufe, O Hinz
Technical report, Technische UniversitAd’t Darmstadt, 2014
82014
The impact of security by design on the success of open source software
G Chehrazi, I Heimbach, O Hinz
52016
The effects of state-dependent human behavior on the design of a serial line
I Heimbach, J Grahl, F Rothlauf
Zeitschrift für Betriebswirtschaft 82 (7-8), 745-762, 2012
42012
Development of the Social Network Usage in Germany since 2012. Year 2015: Game over. Facebook Claims over 94% Market Share in News Sharing
B Schiller, I Heimbach, T Strufe, O Hinz
TU Darmstadt: Working Paper, 2016
22016
How smartphone apps can help predicting music sales
I Nikolaeva, O Hinz
22012
Understanding the Dark Side of Analytics: Primum non Nocere!
R Sharda, A Gupta, J Marsden, P Brey, I Heimbach
12019
The Rise of Robo-Reviews-The Effects of Chatbot-Mediated Review Elicitation on Review Valence.
T Goeken, D Tsekouras, I Heimbach, D Gutt
ECIS, 2020
2020
Social Sharing Design
I Heimbach
Technische Universität Darmstadt, 2016
2016
The Effects of Monetary Incentives on Word of Mouth Generation
I Heimbach, JY Kim
Publications of Darmstadt Technical University, Institute for Business …, 2016
2016
Entwicklung eines Entscheidungsunterstützungssystems zur Bestimmung möglicher Kooperationspartner in der Suchmaschinenoptimierung
M Bank, I Heimbach, O Hinz
Publications of Darmstadt Technical University, Institute for Business …, 2014
2014
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