Emily Treen
Cited by
Cited by
Artificial intelligence in advertising: How marketers can leverage artificial intelligence along the consumer journey
J Kietzmann, J Paschen, E Treen
Journal of Advertising Research 58 (3), 263-267, 2018
Click here to agree: Managing intellectual property when crowdsourcing solutions
J De Beer, IP McCarthy, A Soliman, E Treen
Business Horizons 60 (2), 207-217, 2017
How truthiness, fake news and post-fact endanger brands and what to do about it
P Berthon, E Treen, L Pitt
NIM Marketing Intelligence Review 10 (1), 18-23, 2018
Evidence from a large sample on the effects of group size and decision-making time on performance in a marketing simulation game
E Treen, C Atanasova, L Pitt, M Johnson
Journal of Marketing Education 38 (2), 130-137, 2016
But you promised! Managing consumers’ psychological contracts
D Hannah, E Treen, L Pitt, P Berthon
Business Horizons 59 (4), 363-368, 2016
How customer and product orientations shape political brands
A Bigi, E Treen, A Bal
Journal of Product & Brand Management, 2016
A 23-Year Bibliometric Study of the Journal of Food Products Marketing
A Dabirian, H Diba, F Tareh, E Treen
Journal of Food Products Marketing 22 (5), 610-622, 2016
Twenty-five years and counting: an analysis of the Journal of Strategic Marketing
T Brown, M Abduljabbar, S Englund, E Treen
Journal of Strategic Marketing 26 (2), 125-139, 2018
Exploring emotions on wine websites: Finding joy
E Treen, S Lord Ferguson, C Pitt, J Vella
Journal of wine research 29 (1), 64-70, 2018
App service: How do consumers perceive the quality of financial service apps on smart devices?
E Treen, L Pitt, J Bredican, M Farshid
Journal of Financial Services Marketing 22 (3), 119-125, 2017
Understanding communication in disaster response: A marketing strategy formulation and implementation perspective
CS Pitt, E Treen
Journal of Public Affairs 17 (3), e1639, 2017
Understanding the opportunities and challenges of wearable technology
L Pitt, J Kietzmann, K Robson, K Plangger, E Treen, J Paschen, ...
Creating marketing magic and innovative future marketing trends, 139-141, 2017
Operation valuation: Teaching pricing concepts in an experiential environment
AJ Mills, E Treen
Journal of Marketing Education 38 (2), 73-82, 2016
A Measurement Construct for Social Media: The SM Value Chain—An Abstract
K Littlewood, G Bick, E Treen
Creating Marketing Magic and Innovative Future Marketing Trends, 605-605, 2017
Special issue of the journal of strategic marketing ‘the state of theory in strategic marketing research–reviews and prospects’
L Pitt, E Treen
Journal of Strategic Marketing 27 (2), 97-99, 2019
The Journal of Wine Research: a 30-year bibliographic analysis
J Lam, MC Feng, E Treen, C Ferreira
Journal of Wine Research 31 (3), 176-193, 2020
Mapping country wine brand personalities, examples from five nations: an abstract
E Treen, P Grant, G Van Heerden, J Vella, E Botha, A Chan
Academy of Marketing Science Annual Conference, 339-340, 2017
From the editors: JWR past, present and future
L Pitt, E Treen
Journal of Wine Research 31 (3), 171-175, 2020
An Abstract: Mission Statements as Marketing Messages: A Comparative Content Analysis
SL Ferguson, ER Treen, J De Beer, S Morrish
Academy of Marketing Science World Marketing Congress, 281-282, 2018
Special session: Understanding and Managing Value... When Customers Create It
L Pitt, E Treen, K Heinonen, A Mills, K Plangger, R Hanna
2018 46th Academy of Marketing Science annual conference (AMS), New Orleans …, 2018
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