Rebeca Perren
Rebeca Perren
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Cited by
Cited by
Lateral exchange markets: How social platforms operate in a networked economy
R Perren, RV Kozinets
Journal of Marketing 82 (1), 20-36, 2018
Collaborative consumption
R Perren, L Grauerholz
International Encyclopedia of the Social & Behavioral Sciences 4 (2), 139-144, 2015
Freedom from ownership: An exploration of access-based consumption
SJ Lawson, MR Gleim, R Perren, J Hwang
Journal of Business Research 69 (8), 2615-2623, 2016
Embracing diversity in marketing education
VL Crittenden, C Davis, R Perren
Journal of Marketing Education 42 (1), 3-6, 2020
Puritan peers or egoistic entrepreneurs? Moral decay in lateral exchange markets
R Perren, K Stewart, CB Satornino
Journal of Consumer Marketing 36 (3), 366-378, 2019
Under the spell of your smartphone: How dependence evokes a halo of trust in advertising
K Stewart, R Perren
Journal of Promotion Management 29 (1), 106-124, 2023
Beyond personality: an emergence view of influential consumers
CB Satornino, D Andrews, R Perren, MK Brady
Journal of Consumer Marketing 37 (2), 160-169, 2020
Peering Into The Future: Three Essays on the Nascent Phenomenon of Collaborative Consumption
R Dellegrazie-Perren
Successfully supersizing marketing instruction: a comparison study of instructional delivery modes for principles of marketing to mega-class sizes
CA Massiah, R Perren, RE Michaels
Atlantic Marketing Journal 3 (2), 5, 2014
Social media snap judgments: the effect of social media-based brand cues on purchase intention
K Stewart, R Perren
Journal of Marketing Theory and Practice, 1-19, 2023
Introduction and overview to the Handbook of Research on Ethnic andIntra-cultural Marketing
GH Brodowsky
Handbook of Research on Ethnic and Intra-cultural Marketing, 1-12, 2022
Implementing a Short-term Field-based Experiential Learning Activity: The Retail Scavenger Hunt
P Richardson, R Perren
Atlantic Marketing Journal 12 (2), 9, 2023
New directions in intra-cultural marketing research
R Perren
Handbook of Research on Ethnic and Intra-cultural Marketing, 211-218, 2022
A New Perspective on Value Creation and Marketing’s Dominant Logic: An Abstract
CB Satornino, J Peloza, A Allen, R Perren
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
Building, Maintaining, and Sustaining a Diverse Faculty
B Anderson, GH Brodowsky, V Dalakas, R Perren, K Stewart
11-M: Puritan Peers Or Egoistic Entrepreneurs? An Examination of Moral Identity in Collaborative Consumption
R Perren, K Stewart
ACR North American Advances, 2017
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