| Impulse buying: the role of affect, social influence, and subjective wellbeing DH Silvera, AM Lavack, F Kropp Journal of consumer marketing, 2008 | 505 | 2008 |
| Effect of perceived brand origin associations on consumer perceptions of quality MV Thakor, AM Lavack Journal of Product & Brand Management 12 (6), 394-407, 2003 | 491 | 2003 |
| Consumer evaluation of vertical brand extensions and core brands CK Kim, AM Lavack, M Smith Journal of Business Research 52 (3), 211-222, 2001 | 310 | 2001 |
| Values and collective self‐esteem as predictors of consumer susceptibility to interpersonal influence among university students F Kropp, AM Lavack, DH Silvera International Marketing Review, 2005 | 217 | 2005 |
| Cause-related marketing: Impact of size of corporate donation and size of cause-related promotion on consumer perceptions and participation DW Dahl, AM Lavack AMA winter educators’ conference proceedings 6 (1), 476-481, 1995 | 206 | 1995 |
| Vertical brand extensions: current research and managerial implications CK Kim, AM Lavack Journal of Product & Brand Management 5 (6), 24-37, 1996 | 199 | 1996 |
| Tobacco point-of-purchase promotion: examining tobacco industry documents AM Lavack, G Toth Tobacco control 15 (5), 377-384, 2006 | 147 | 2006 |
| Tobacco related bar promotions: insights from tobacco industry documents SK Katz, AM Lavack Tobacco control 11 (suppl 1), i92-i101, 2002 | 142 | 2002 |
| Smokers and beer drinkers: values and consumer susceptibility to interpersonal influence F Kropp, AM Lavack, SJS Holden Journal of Consumer Marketing 16 (6), 536-557, 1999 | 118 | 1999 |
| Cause‐related marketing and values in Australia F Kropp, SJS Holden, AM Lavack International Journal of Nonprofit and Voluntary Sector Marketing 4 (1), 69-80, 1999 | 115 | 1999 |
| Music-brand congruency in highand low-cognition radio advertising AM Lavack, MV Thakor, I Bottausci International Journal of Advertising 27 (4), 549-568, 2008 | 110 | 2008 |
| A cross-cultural comparison of consumer attitudes toward cause-related marketing AM Lavack, F Kropp Social Marketing Quarterly 9 (2), 3-16, 2003 | 104 | 2003 |
| Social marketing campaigns aimed at preventing drunk driving: A review and recommendations M Cismaru, AM Lavack, E Markewich International Marketing Review, 2009 | 103 | 2009 |
| The targeting of youths by cigarette marketers: archival evidence on trial RW Pollay, AM Lavack ACR North American Advances, 1993 | 86 | 1993 |
| Applying the extended parallel process model to workplace safety messages M Basil, D Basil, S Deshpande, AM Lavack Health communication 28 (1), 29-39, 2013 | 62 | 2013 |
| Enhancing occupational health and safety in young workers: The role of social marketing AM Lavack, SL Magnuson, S Deshpande, DZ Basil, MD Basil, JJH Mintz International Journal of Nonprofit and Voluntary Sector Marketing 13 (3 …, 2008 | 60 | 2008 |
| Tobacco promotions at point-of-sale: the last hurrah JE Cohen, LC Planinac, K Griffin, DJ Robinson, SC O’Connor, A Lavack, ... Canadian journal of public health 99, 166-171, 2008 | 57 | 2008 |
| Attitudes toward beer and tobacco sports sponsorships F Kropp, AM Lavack, SJS Holden, V Dalakas Sport Marketing Quarterly 8, 49-58, 1999 | 57 | 1999 |
| Campaigns targeting perpetrators of intimate partner violence M Cismaru, AM Lavack Trauma, Violence, & Abuse 12 (4), 183-197, 2011 | 51 | 2011 |
| Interaction effects and combinatorial rules governing protection motivation theory variables: A new model M Cismaru, AM Lavack Marketing Theory 7 (3), 249-270, 2007 | 49 | 2007 |
Fredric KroppMiddlebury Institute of International Studies at MontereyVerified email at middlebury.edu
