Anne Lavack
Anne Lavack
Adjunct Professor, School of Business & Economics, Thompson Rivers University
Verified email at - Homepage
Cited by
Cited by
Impulse buying: the role of affect, social influence, and subjective wellbeing
DH Silvera, AM Lavack, F Kropp
Journal of consumer marketing 25 (1), 23-33, 2008
Effect of perceived brand origin associations on consumer perceptions of quality
MV Thakor, AM Lavack
Journal of Product & Brand Management 12 (6), 394-407, 2003
Consumer evaluation of vertical brand extensions and core brands
CK Kim, AM Lavack, M Smith
Journal of Business Research 52 (3), 211-222, 2001
Values and collective self‐esteem as predictors of consumer susceptibility to interpersonal influence among university students
F Kropp, AM Lavack, DH Silvera
International Marketing Review 22 (1), 7-33, 2005
Cause-related marketing: Impact of size of corporate donation and size of cause-related promotion on consumer perceptions and participation
DW Dahl, AM Lavack
AMA winter educators’ conference proceedings 6 (1), 476-481, 1995
Vertical brand extensions: current research and managerial implications
CK Kim, AM Lavack
Journal of product & brand management 5 (6), 24-37, 1996
Tobacco point-of-purchase promotion: examining tobacco industry documents
AM Lavack, G Toth
Tobacco control 15 (5), 377-384, 2006
Tobacco related bar promotions: insights from tobacco industry documents
SK Katz, AM Lavack
Tobacco control 11 (suppl 1), i92-i101, 2002
Cause‐related marketing and values in Australia
F Kropp, SJS Holden, AM Lavack
International Journal of Nonprofit and Voluntary Sector Marketing 4 (1), 69-80, 1999
Smokers and beer drinkers: values and consumer susceptibility to interpersonal influence
F Kropp, AM Lavack, SJS Holden
Journal of Consumer Marketing 16 (6), 536-557, 1999
Music-brand congruency in highand low-cognition radio advertising
AM Lavack, MV Thakor, I Bottausci
International Journal of Advertising 27 (4), 549-568, 2008
Social marketing campaigns aimed at preventing drunk driving: A review and recommendations
M Cismaru, AM Lavack, E Markewich
International Marketing Review 26 (3), 292-311, 2009
A cross-cultural comparison of consumer attitudes toward cause-related marketing
AM Lavack, F Kropp
Social Marketing Quarterly 9 (2), 3-16, 2003
The targeting of youths by cigarette marketers: archival evidence on trial.
RW Pollay, AM Lavack
Advances in consumer research 20 (1), 1993
Enhancing occupational health and safety in young workers: The role of social marketing
AM Lavack, SL Magnuson, S Deshpande, DZ Basil, MD Basil, JJH Mintz
International Journal of Nonprofit and Voluntary Sector Marketing 13 (3 …, 2008
Applying the extended parallel process model to workplace safety messages
M Basil, D Basil, S Deshpande, AM Lavack
Health communication 28 (1), 29-39, 2013
Attitudes toward beer and tobacco sports sponsorships
F Kropp, AM Lavack, SJS Holden, V Dalakas
Sport Marketing Quarterly 8, 49-58, 1999
Tobacco promotions at point-of-sale: the last hurrah
JE Cohen, LC Planinac, K Griffin, DJ Robinson, SC O’Connor, A Lavack, ...
Canadian Journal of Public Health 99, 166-171, 2008
Campaigns targeting perpetrators of intimate partner violence
M Cismaru, AM Lavack
Trauma, Violence, & Abuse 12 (4), 183-197, 2011
De-normalization of tobacco in Canada
AM Lavack
Social Marketing Quarterly 5 (3), 82-85, 1999
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