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Yichuan Wang
Yichuan Wang
Associate Professor of Digital Marketing, University of Sheffield
Verified email at sheffield.ac.uk - Homepage
Title
Cited by
Cited by
Year
Setting the future of digital and social media marketing research: Perspectives and research propositions
Y Dwivedi, E Ismagilova, L Hughes, J Carlson, R Filieri, J Jacobson, ...
International Journal of Information Management 59, Article 102168, 2021
18592021
Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations
Y Wang, LA Kung, TA Byrd
Technological forecasting and social change 126, 3-13, 2018
16482018
Social interaction-based consumer decision-making model in social commerce: the role of word of mouth and observational learning
Y Wang, C Yu
International Journal of Information Management 37 (3), 179-189, 2017
5172017
Exploring the path to big data analytics success in healthcare
Y Wang, N Hajli
Journal of Business Research 70, 287–299, 2017
4922017
An Integrated big data analytics-enabled transformation model: Application to health care
Y Wang, LA Kung, WYC Wang, CG Cegielski
Information & Management 55 (1), 64-79, 2018
4842018
Brand co-creation through social commerce information sharing: The role of social media
M Tajvidi, MO Richard, YC Wang, N Hajli
Journal of Business Research 121, 476-486, 2020
3452020
Social word of mouth: How trust develops in the market
N Hajli, X Lin, MS Featherman, Y Wang
International Journal of Market Research 56 (5), 673-689, 2014
3272014
Metaverse Marketing: How the metaverse will shape the future of consumer research and practice
YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ...
Psychology and Marketing 40 (4), 750-776, 2023
3102023
Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality
M Tajvidi, Y Wang, N Hajli, PED Love
Computers in Human Behavior 115, 105238, 2021
3042021
Organizational Mindfulness towards Digital Transformation as a Prerequisite of Information Processing Capability to Achieve Market Agility
H Li, Y Wu, D Cao, Y Wang
Journal of Business Research 122, 700-712, 2021
2902021
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Y Wang, SH Hsiao, Z Yang, N Hajli
Industrial Marketing Management 54, 56-70, 2016
2322016
Business analytics-enabled decision making effectiveness through knowledge absorptive capacity in health care
Y Wang, TA Byrd
Journal of Knowledge Management 21 (3), 517-539, 2017
2092017
Does privacy assurance on social commerce sites matter to millennials?
Y Wang, C Herrando
International Journal of Information Management 44, 164-177, 2019
2082019
In Sharing Economy We Trust: Examining the Effect of Social and Technical Enablers on Millennials’ Trust in Sharing Commerce
Y Kong, Y Wang, S Hajli, M Featherman
Computers in Human Behavior 108, Article 105993, 2020
1792020
What Makes Hosts Trust Airbnb? Antecedents of Hosts’ Trust toward Airbnb and Its Impact on Continuance Intention
Y Wang, Y Asaad, R Filieri
Journal of Travel Research 59 (4), 686–703, 2020
1702020
Investigating the drivers of the innovation in channel integration and supply chain performance: A strategy orientated perspective
Y Lin, Y Wang, C Yu
International Journal of production economics 127 (2), 320-332, 2010
1512010
Influences of cross-functional collaboration and knowledge creation on technology commercialization: Evidence from high-tech industries
Y Lin, Y Wang, LA Kung
Industrial marketing management 49, 128-138, 2015
1342015
Leveraging big data analytics to improve quality of care in healthcare organisations: A configurational perspective
Y Wang, L Kung, S Gupta, S Ozdemir
British Journal of Management 30 (2), 362-388, 2019
1282019
The dual concept of consumer value in social media brand community: A trust transfer perspective
X Wang, Y Wang, X Lin, A Abdullat
International Journal of Information Management 59, 102319, 2021
1192021
Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns
Y Wang, M Hajli
Proceedings of twentieth Americas conference on information systems …, 2014
1182014
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