| An application of virtual reality in education: Can this technology enhance the quality of students’ learning experience? E McGovern, G Moreira, C Luna-Nevarez Journal of education for business 95 (7), 490-496, 2020 | 149 | 2020 |
| On the use of mobile apps in education: The impact of digital magazines on student learning C Luna-Nevarez, E McGovern Journal of Educational Technology Systems 47 (1), 17-31, 2018 | 54 | 2018 |
| The rise of the virtual reality (VR) marketplace: exploring the antecedents and consequences of consumer attitudes toward V-commerce C Luna-Nevarez, E McGovern Journal of Internet Commerce 20 (2), 167-194, 2021 | 36 | 2021 |
| Social marketing applications and transportation demand management: An information instrument for the 21st century E McGovern Journal of public transportation 8 (5), 1-24, 2005 | 29 | 2005 |
| Utilizing mobile devices to enrich the learning style of students EF McGovern, C Luna-Nevarez, A Baruca Journal of Education for Business 92 (2), 89-95, 2017 | 25 | 2017 |
| Transport behavior: A role for social marketing E McGovern Journal of Nonprofit & Public Sector Marketing 17 (1-2), 121-134, 2007 | 18 | 2007 |
| Want to enroll in a MOOC? No thanks, my professors have their own videos E McGovern, A Baruca | 17 | 2013 |
| The value-adding connections between the management of ecoinnovation and the principles of green chemistry and green engineering P Coish, E McGovern, JB Zimmerman, PT Anastas Green chemistry, 981-998, 2018 | 16 | 2018 |
| Controlling the environmental impact of transport: Traffic management schemes and their influence on consumer behaviour E McGovern Sustainable Development 6 (1), 23-30, 1998 | 16 | 1998 |
| It’s about enjoying the virtual experience: The role of enjoyment and engagement in the adoption of virtual reality in marketing education GJ Moreira, C Luna-Nevarez, E McGovern Marketing education review 32 (3), 224-239, 2022 | 9 | 2022 |
| The Introduction of Virtual Reality to Education: Should the Marketing Discipline Engage? E McGovern | 4 | 2017 |
| A social marketing campaign for a nonprofit organization: going global or staying local? E McGovern Journal of Critical Incidents 5, 2012 | 4 | 2012 |
| An International Social-Marketing Strategy for a Non-Profit Organization: Determining the Path for Continued Success? E McGovern Journal of Case Studies 30 (1), 2012 | 4 | 2012 |
| The power and influence of social marketing in the evolution of the environmental citizen EF McGovern School of Social Sciences Theses, 2000 | 2 | 2000 |
| Virtual Reality as a Tool in the Classroom and Integrating Technology into Higher Ed Curriculum: An Abstract G Moreira, C Luna-Nevarez, E McGovern Academy of Marketing Science Annual Conference, 461-462, 2020 | | 2020 |
| An Abstract on Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis C Luna-Nevarez, E McGovern Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| FlipBoard: An App to Enhance Students’ Awareness and Interest in Current Event Topics E McGovern | | 2015 |
| A Social-Marketing Strategy for a US Based Non-Profit: Which Road Should They Travel For Continued Success? EF McGovern Journal of Case Studies 30 (1), 27-43, 2012 | | 2012 |
| Are Subcompact Cars Driving Consumers Towards Sustainable Transport E McGovern | | 2012 |
| HIGH-SPEED SUCCESS IN INDY LEFT CANADIAN CLUB WONDERING," SHOULD WE STAY OR SHOULD WE GO?". E McGovern, L Weinstein Business Case Journal 17 (2), 2010 | | 2010 |
