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Klaus Menrad
Klaus Menrad
Professor of Marketing and Management of Biogenic Resources, TUM CS, HSWT
Verified email at hswt.de
Title
Cited by
Cited by
Year
Market and marketing of functional food in Europe
K Menrad
Journal of food engineering 56 (2-3), 181-188, 2003
12092003
Why people use herbal medicine: insights from a focus-group study in Germany
AN Welz, A Emberger-Klein, K Menrad
BMC complementary and alternative medicine 18, 1-9, 2018
3852018
Innovations in the food industry in Germany
K Menrad
Research policy 33 (6-7), 845-878, 2004
3032004
New case studies on the coexistence of GM and non-GM crops in European agriculture.
A Messean, F Angevin, M Gómez-Barbero, K Menrad, ...
1942006
Public participation in wind energy projects located in Germany: Which form of participation is the key to acceptance?
K Langer, T Decker, K Menrad
Renewable Energy 112, 63-73, 2017
1602017
A qualitative analysis to understand the acceptance of wind energy in Bavaria
K Langer, T Decker, J Roosen, K Menrad
Renewable and Sustainable Energy Reviews 64, 248-259, 2016
1452016
Factors influencing citizens’ acceptance and non-acceptance of wind energy in Germany
K Langer, T Decker, J Roosen, K Menrad
Journal of Cleaner Production 175, 133-144, 2018
1412018
Scenarios for co-existence of genetically modified, conventional and organic crops in European agriculture
AK Bock, K Lheureux, M Libeau-Dulos, H Nilsagård, E Rodriguez-Cerezo
DG-JRCIPTS-ESTO Technical Report EUR 20394 EN, 2002
1382002
Influencing factors for the purchase intention of consumers choosing bioplastic products in Germany
F Klein, A Emberger-Klein, K Menrad, W Möhring, JM Blesin
Sustainable Production and Consumption 19, 33-43, 2019
1202019
The virtual doctor: an interactive clinical-decision-support system based on deep learning for non-invasive prediction of diabetes
S Spänig, A Emberger-Klein, JP Sowa, A Canbay, K Menrad, D Heider
Artificial intelligence in medicine 100, 101706, 2019
952019
The effect of information provision on supermarket consumers' use of and preferences for carbon labels in Germany
A Emberger-Klein, K Menrad
Journal of Cleaner Production 172, 253-263, 2018
902018
Biogenic product alternatives for children: Consumer preferences for a set of sand toys made of bio-based plastic
C Scherer, A Emberger-Klein, K Menrad
Sustainable Production and Consumption 10, 1-14, 2017
822017
Is it really all about the return on investment? Exploring private wind energy investors' preferences
J Gamel, K Menrad, T Decker
Energy Research & Social Science 14, 22-32, 2016
792016
Consumer preferences for outdoor sporting equipment made of bio-based plastics: Results of a choice-based-conjoint experiment in Germany
C Scherer, A Emberger-Klein, K Menrad
Journal of Cleaner Production 203, 1085-1094, 2018
772018
Technikakzeptanz und Nachfragemuster als Standortvorteil
B Hüsing, R Bierhals, B Bührlen, M Friedewald, S Kimpeler, K Menrad, ...
Abschlussbericht an das Bundesministerium für Bildung und Forschung …, 2002
752002
New products and services: Analysis of regulations shaping new markets
K Blind, B Bührlen, K Menrad, S Hafner, R Walz, C Kotz
Office for Official Publications of the EU, 2004
702004
Cross-European and functional food-related consumer segmentation for new product development
K Sparke, K Menrad
Journal of Food Products Marketing 15 (3), 213-230, 2009
672009
Which factors determine the extent of house owners’ energy-related refurbishment projects? A Motivation-Opportunity-Ability Approach
R Baumhof, T Decker, H Röder, K Menrad
Sustainable cities and society 36, 33-41, 2018
612018
House owners' perceptions and factors influencing their choice of specific heating systems in Germany
T Decker, K Menrad
Energy Policy 85, 150-161, 2015
612015
Which factors distinguish the different consumer segments of green Fast Moving Consumer Goods in Germany?
Niedermaier, A., A Emberger-Klein, K Menrad
Business Strategy and Environment, 1 - 12, 2021
602021
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