Follow
Anik St-Onge
Anik St-Onge
Verified email at uqam.ca
Title
Cited by
Cited by
Year
Whether and how virtual try-on influences consumer responses to an apparel web site
A Merle, S Senecal, A St-Onge
International Journal of Electronic Commerce 16 (3), 41-64, 2012
2182012
Does experiential advertising impact credibility?
L Rajaobelina, C Lacroix, A St-Onge
International Journal of Bank Marketing 37 (1), 171-191, 2019
432019
Impact of perceived experiential advertising on customers' responses: a multi-method approach
C Lacroix, L Rajaobelina, A St-Onge
International Journal of Bank Marketing 38 (6), 1237-1258, 2020
182020
Personalized avatar: a new way to improve communication and e-service
D Crete, A St-Onge, A Merle, N Arsenault, J Nantel
Virtual social identity and consumer behavior, 93-108, 2014
162014
Is targeting online information diffusers based on their personality traits and influencer types misleading?
A St-Onge, S Senecal, M Fredette, J Nantel
Advances in Advertising Research (Vol. VII) Bridging the Gap between …, 2016
62016
Does the size of a fashion model on a retailer’s website impact the customer perceived attractiveness of the model and purchase intention? The role of gender, body Satisfaction …
A St-Onge, A Merles, F Pichonneau, S Sénécal
Managing Complexity: Proceedings of the 8th World Conference on Mass …, 2016
52016
Website innovativeness: development and validation of the measure
A St-Onge, UJF Ouellet, S Senecal
Advances in Consumer Research 8, 144-146, 2009
52009
Does it pay to be honest? The effect of retailer-provided negative feedback on consumers’ product choice and shopping experience
A Merle, A St-Onge, S Sénécal
Journal of Business Research 147, 532-543, 2022
32022
Miroir, mon beau miroir, facilite mes choix! L’influence de l’essayage virtuel dans un contexte omnicanal
A Merle, S Sénécal, A St-Onge
Décision Marketing, 79-95, 2018
32018
Promotion Via Sms, Effective or Not? A Study of Consumers’ Attitude Toward Reception of Promotional ADS by Sms on Mobile Phone
A St-Onge, A Mignot, R Toffoli
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017
12017
Are you connected? Portrait of the virtual connector in online cultural communities
A St-Onge, J Nantel
European Advances in Consumer Research 8, 511-512, 2008
12008
Correction to: The Impact of an In-store Self-service Technology on Customer Experience and Post-purchase Variables
V Gagné, S Prom Tep, M Arcand, A St-Onge
Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2 …, 2023
2023
The Impact of an In-store Self-service Technology on Customer Experience and Post-purchase Variables
V Gagné, S Prom Tep, M Arcand, A St-Onge
Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2 …, 2022
2022
Mirror, mirror, help me decide! The influence of virtual try-on in an omnichannel context
A Merle, S Sénécal, A St-Onge
Decisions Marketing 91 (3), 79-95, 2018
2018
This Product Fits So Well on You! the Impact of Sources When Receiving Online Positive Feedback on Confidence in Fit For Appearance-Related Products
M Aurelie, A St-Onge, S Senecal
ACR European Advances, 2018
2018
Correction to: Does the Size of a Fashion Model on a Retailer’s Website Impact the Customer Perceived Attractiveness of the Model and Purchase Intention? The Role of Gender …
A St-Onge, A Merles, F Pichonneau, S Sénécal
Managing Complexity: Proceedings of the 8th World Conference on Mass …, 2017
2017
VIRAL MARKETING: OPTIMIZING THE RIPPLE EFFECT OF SPREADING PROMOTIONS
A St Onge, S Senecal, M Fredette
American Academy of Advertising. Conference. Proceedings (Online), 43, 2015
2015
Personalized Avatar
D CRETE, A ST-ONGE, A MERLE, N ARSENAULT, J NANTEL
Virtual Social Identity and Consumer Behavior, 93, 2014
2014
Essais sur la création de l'effet d'entraînement du bouche-à-oreille électronique: les diffuseurs d'information et l'influence du message publicitaire véhiculé dans les …
A St-Onge
HEC Montréal, 2012
2012
Analyse de l’efficacité de la promotion par téléphone mobile dans le contexte québécois
R Toffoli, A St-Onge
2011
The system can't perform the operation now. Try again later.
Articles 1–20