| Public relations, ethics, and social media: A cross-national study of PR practitioners M Toledano, R Avidar Public Relations Review 42 (1), 161-169, 2016 | 79 | 2016 |
| Dialogue, strategic communication, and ethical public relations: Lessons from Martin Buber’s political activism M Toledano Public Relations Review 44 (1), 131-141, 2018 | 69 | 2018 |
| Public relations and nation building: Influencing Israel M Toledano, D McKie Routledge, 2013 | 60 | 2013 |
| Advocating for reconciliation: Public relations, activism, advocacy and dialogue M Toledano Public Relations Inquiry 5 (3), 277-294, 2016 | 57 | 2016 |
| Emergent methods: Using netnography in public relations research M Toledano Public relations review 43 (3), 597-604, 2017 | 54 | 2017 |
| Professional competition and cooperation in the digital age: A pilot study of New Zealand practitioners M Toledano Public Relations Review 36 (3), 230-237, 2010 | 53 | 2010 |
| The business of truth: A guide to ethical communication SA Bowen, RL Heath, J Lee, G Painter, FJ Agraz, D McKie, M Toledano San Francisco, CA: IABC Research Foundation, 2006 | 53 | 2006 |
| Beyond organization-centred public relations: Collective action through a civic crowdfunding campaign MA Doan, M Toledano Public Relations Review 44 (1), 37-46, 2018 | 50 | 2018 |
| Dangerous liaison or perfect match?: Public relations and social marketing D McKie, M Toledano Public Relations Review 34 (4), 318-324, 2008 | 44 | 2008 |
| Taking in the view from the edge: Issues management recontextualized J Roper, M Toledano Public Relations Review 31 (4), 479-485, 2005 | 33 | 2005 |
| Social integration and public relations: Global lessons from an Israeli experience M Toledano, D McKie Public Relations Review 33 (4), 387-397, 2007 | 27 | 2007 |
| Challenging accounts: Public relations and a tale of two revolutions M Toledano Public Relations Review 31 (4), 463-470, 2005 | 24 | 2005 |
| The role of public relations in building community resilience to natural disasters: perspectives from Sri Lanka and New Zealand MKG Imesha Dharmasena, M Toledano, CK Weaver Journal of Communication Management 24 (4), 301-317, 2020 | 22 | 2020 |
| Ethics 2.0: Social media implications for professional communicators M Toledano, LF Wolland Institute of Communication Ethics 8 (3/4), 43-52, 2011 | 20 | 2011 |
| Using rhetorical situations to examine and improve vaccination communication Ø Ihlen, M Toledano, SN Just Frontiers in Communication 6, 697383, 2021 | 18 | 2021 |
| Facilitating community networks: Public relations skills and non-professional organizers M Toledano, A Maplesden Public Relations Review 42 (4), 713-722, 2016 | 18 | 2016 |
| Soul searching: Public relations, reputation and social marketing in an age of interdisciplinarity T Antric, D McKie, M Toledano Public Relations Review 45 (5), 101827, 2019 | 17 | 2019 |
| Brand alliance and event management for social causes: Evidence from New Zealand M Toledano, M Riches Public Relations Review 40 (5), 807-814, 2014 | 17 | 2014 |
| Dialogue with the enemy: Lessons for public relations on dialogue facilitation drawn from the Israeli–Palestinian conflict M Toledano International Public Relations, 27-45, 2016 | 13 | 2016 |
| International Public Relations: Perspectives from deeply divided societies I Somerville, O Hargie, M Taylor, M Toledano Taylor & Francis, 2016 | 12 | 2016 |
David McKieProfessor of Management CommunicationVerified email at waikato.ac.nz
