| Co-production and customer loyalty in financial services S Auh, SJ Bell, CS McLeod, E Shih Journal of retailing 83 (3), 359-370, 2007 | 1432 | 2007 |
| Balancing exploration and exploitation: The moderating role of competitive intensity S Auh, B Menguc Journal of business research 58 (12), 1652-1661, 2005 | 1273 | 2005 |
| Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness B Menguc, S Auh Journal of the academy of marketing science 34 (1), 63-73, 2006 | 1141 | 2006 |
| Customer relationship dynamics: service quality and customer loyalty in the context of varying levels of customer expertise and switching costs SJ Bell, S Auh, K Smalley Journal of the Academy of Marketing Science 33 (2), 169-183, 2005 | 847 | 2005 |
| The interactive effect of internal and external factors on a proactive environmental strategy and its influence on a firm's performance B Menguc, S Auh, L Ozanne Journal of business ethics 94, 279-298, 2010 | 536 | 2010 |
| To be engaged or not to be engaged: The antecedents and consequences of service employee engagement B Menguc, S Auh, M Fisher, A Haddad Journal of business research 66 (11), 2163-2170, 2013 | 533 | 2013 |
| The application of the technology acceptance model under different cultural contexts: The case of online shopping adoption AR Ashraf, N Thongpapanl, S Auh Journal of International Marketing 22 (3), 68-93, 2014 | 446 | 2014 |
| Customer and supplier involvement in design: The moderating role of incremental and radical innovation capability B Menguc, S Auh, P Yannopoulos Journal of Product Innovation Management 31 (2), 313-328, 2014 | 445 | 2014 |
| Transformational leadership and market orientation: Implications for the implementation of competitive strategies and business unit performance B Menguc, S Auh, E Shih Journal of business research 60 (4), 314-321, 2007 | 387 | 2007 |
| Compatibility effects in evaluations of satisfaction and loyalty S Auh, MD Johnson Journal of Economic psychology 26 (1), 35-57, 2005 | 346 | 2005 |
| Development and return on execution of product innovation capabilities: The role of organizational structure B Menguc, S Auh Industrial marketing management 39 (5), 820-831, 2010 | 338 | 2010 |
| Top management team diversity and innovativeness: The moderating role of interfunctional coordination S Auh, B Menguc Industrial Marketing Management 34 (3), 249-261, 2005 | 323 | 2005 |
| Employees' affective commitment to change: The key to successful CRM implementation P Shum, L Bove, S Auh European journal of marketing 42 (11/12), 1346-1371, 2008 | 306 | 2008 |
| The asymmetric moderating role of market orientation on the ambidexterity–firm performance relationship for prospectors and defenders B Menguc, S Auh Industrial Marketing Management 37 (4), 455-470, 2008 | 295 | 2008 |
| The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance O Merlo, S Auh Marketing Letters 20, 295-311, 2009 | 246 | 2009 |
| Performance implications of the direct and moderating effects of centralization and formalization on customer orientation S Auh, B Menguc Industrial marketing management 36 (8), 1022-1034, 2007 | 214 | 2007 |
| The effects of soft and hard service attributes on loyalty: the mediating role of trust S Auh Journal of Services Marketing 19 (2), 80-92, 2005 | 188 | 2005 |
| The role of climate: implications for service employee engagement and customer service performance B Menguc, S Auh, V Yeniaras, CS Katsikeas Journal of the Academy of Marketing Science 45, 428-451, 2017 | 175 | 2017 |
| The influence of top management team functional diversity on strategic orientations: The moderating role of environmental turbulence and inter-functional coordination S Auh, B Menguc International Journal of Research in Marketing 22 (3), 333-350, 2005 | 169 | 2005 |
| Acta non verba? The role of customer participation and word of mouth in the relationship between service firms’ customer satisfaction and sales performance AB Eisingerich, S Auh, O Merlo Journal of Service Research 17 (1), 40-53, 2014 | 156 | 2014 |
Bulent MengucProfessor of Marketing, University of Leeds, Leeds University Business SchoolVerified email at leeds.ac.uk
