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Serdar Yayla
Serdar Yayla
Unknown affiliation
Verified email at rutgers.edu
Title
Cited by
Cited by
Year
The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions
S Yayla, S Yeniyurt, C Uslay, E Cavusgil
International Business Review 27 (6), 1105-1115, 2018
1252018
The impact of demographic similarity on customers in a service setting
E Cavusgil, S Yayla, OC Kutlubay, S Yeniyurt
Journal of Business Research 139, 145-160, 2022
152022
The impact of COVID-19 on online product reviews
OC Kutlubay, M Cicek, S Yayla
Journal of Product & Brand Management 32 (1), 1-13, 2023
122023
The Rutgers Business School General Impact Index for Business Journals
S Yayla, O Kutlubay, S Yeniyurt
Rutgers Business Review 1 (1), 2016
42016
Once upon a time in a foreign market: The role of cultural distance in the economic performance of multilateral non-equity partnerships
S Yayla, OC Kutlubay, M Cicek, S Yeniyurt
International Business Review 32 (4), 102139, 2023
32023
The 2018 Rutgers Business School General Impact Index for Business Journals
O Kutlubay, S Yayla, S Ulu, S Yeniyurt
Rutgers Business Review 3 (2), 2018
22018
The 2020 Rutgers Business School General Impact Index for Business Journals
S Yayla, O Kutlubay, S Yeniyurt
Rutgers Business Review 5 (3), 434-440, 2020
12020
The 2022 Rutgers Business School General Impact Index for Business Journals
OC Kutlubay, S Yayla, M Cicek, S Yeniyurt
Rutgers Business Review 7 (3), 332-339, 2022
2022
Still Waiting for Olivia Pope and Wonder Woman: An event data analysis on the effects of emotional contagion in movies starring women and actors of colour
TM Lindsey-Warren, S Yayla
Journal of Cultural Marketing Strategy 3 (1), 60-69, 2018
2018
Two essays on consumer consensus on perceived quality
S Yayla
Rutgers University-Graduate School-Newark, 2018
2018
Tyrha M. Lindsey-Warren
S Yayla
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Articles 1–11