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Vilma Luoma-aho
Vilma Luoma-aho
Professor of Corporate Communication, Jyväskylä University School of Business & Economics
Verified email at jyu.fi
Title
Cited by
Cited by
Year
‘You really are a great big sister’–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
H Reinikainen, J Munnukka, D Maity, V Luoma-Aho
Journal of marketing management 36 (3-4), 279-298, 2020
6572020
Towards a more dynamic stakeholder model: acknowledging multiple issue arenas
V Luoma‐aho, M Vos
Corporate Communications: An International Journal 15 (3), 315-331, 2010
3422010
“Thanks for watching”. The effectiveness of YouTube vlogendorsements
J Munnukka, D Maity, H Reinikainen, V Luoma-aho
Computers in human behavior 93, 226-234, 2019
3372019
Engagement valence duality and spillover effects in online brand communities
JLH Bowden, J Conduit, LD Hollebeek, V Luoma-Aho, BA Solem
Journal of Service Theory and Practice 27 (4), 877-897, 2017
3202017
Public sector communication: Closing gaps between citizens and public organizations
MJ Canel, V Luoma-Aho
John Wiley & Sons, 2018
2722018
Neutral reputation and public sector organizations
V Luoma-Aho
Corporate Reputation Review 10, 124-143, 2007
2402007
Understanding stakeholder engagement: Faith-holders, hateholders & fakeholders
V Luoma-Aho
RJ-IPR: Research Journal of the Insitute for Public Relations 2 (1), 2015
1662015
Sector reputation and public organisations
V Luoma‐aho
International Journal of Public Sector Management 21 (5), 446-467, 2008
1612008
Actor‐networking stakeholder theory for today's corporate communications
V Luoma‐aho, A Paloviita
Corporate Communications: An International Journal 15 (1), 49-67, 2010
1522010
Faith-holders as social capital of Finnish public organisations
V Luoma-Aho
Jyväskylä studies in humanities, 2005
1482005
Transparency for sponsored content: Analysing codes of ethics in public relations, marketing, advertising and journalism
P Ikonen, V Luoma-Aho, SA Bowen
International Journal of Strategic Communication 11 (2), 165-178, 2017
1372017
Generation Z and organizational listening on social media
H Reinikainen, JT Kari, V Luoma-Aho
Media and Communication 8 (2), 185-196, 2020
1292020
Making and breaking relationships on social media: the impacts of brand and influencer betrayals
H Reinikainen, TM Tan, V Luoma-Aho, J Salo
Technological Forecasting and Social Change 171, 120990, 2021
1222021
Primed authenticity: How priming impacts authenticity perception of social media influencers
V Luoma-Aho, T Pirttimäki, D Maity, J Munnukka, H Reinikainen
Social Media Influencers in Strategic Communication, 119-132, 2021
1062021
Online authority communication during an epidemic: A Finnish example
P Tirkkonen, V Luoma-aho
Public Relations Review 37 (2), 172-174, 2011
1012011
Setting the agenda for research on issue arenas
M Vos, H Schoemaker, V Liisa Luoma-aho
Corporate Communications: An International Journal 19 (2), 200-215, 2014
992014
The handbook of public sector communication
V Luoma-aho, MJ Canel
John Wiley & Sons, 2020
942020
On Putnam: 195Bowling Together–Applying Robert Putnam’s Theories of Community and Social Capital to Public Relations
V Luoma-Aho
Public relations and social theory, 194-214, 2018
91*2018
The transparent communicative organization and new hybrid forms of content
K Taiminen, V Luoma-Aho, K Tolvanen
Public relations review 41 (5), 734-743, 2015
862015
The role of social media influencers in public health communication: Case COVID-19 pandemic
E Pöyry, H Reinikainen, V Luoma-Aho
International Journal of Strategic Communication 16 (3), 469-484, 2022
832022
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