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Michela Addis
Title
Cited by
Cited by
Year
On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity
M Addis, MB Holbrook
Journal of Consumer Behaviour: An International Research Review 1 (1), 50-66, 2001
15922001
New technologies and cultural consumption–edutainment is born!
M Addis
European Journal of marketing 39 (7/8), 729-736, 2005
3152005
Long life to marketing research: a postmodern view
M Addis, S Podesta
European Journal of Marketing 39 (3/4), 386-412, 2005
1842005
Art versus commerce in the movie industry: A two-path model of motion-picture success
MB Holbrook, M Addis
Journal of Cultural Economics 32, 87-107, 2008
1452008
Ad uso e consumo. Il marketing esperienziale per il manager
M Addis
Pearson, 2007
1362007
L’esperienza di consumo. Analisi e prospettive di marketing
M Addis
Pearson Education, 2005
1232005
L’esperienza di consumo. Analisi e prospettive di marketing
M Addis
Pearson Education, 2005
1232005
Il marketing del nuovo millennio
P Kotler, KL Keller
Pearson Italia Spa, 2007
952007
Taste versus the market: An extension of research on the consumption of popular culture
MB Holbrook, M Addis
Journal of Consumer Research 34 (3), 415-424, 2007
942007
Consumers' identification and beyond: Attraction, reverence, and escapism in the evaluation of films
M Addis, MB Holbrook
Psychology & Marketing 27 (9), 821-845, 2010
802010
Effects of arousal, dominance, and their interaction on pleasure in a cultural environment
G Miniero, A Rurale, M Addis
Psychology & Marketing 31 (8), 628-634, 2014
562014
Nuove tecnologie e consumo di prodotti artistici e culturali: verso l'" edutainment"
M Addis
Micro & Macro Marketing 11 (1), 33-60, 2002
482002
Il capitale culturale
M Montella
EUM-Edizioni Università Macerata, 2009
362009
New technologies and cultural consumption
M Addis
Edutainment is born. Bocconi University: Marketing Department, 1-13, 2002
362002
Understanding the customer journey to create excellent customer experiences in bookshops
M Addis
International Journal of Marketing Studies 8 (4), 20-36, 2016
342016
Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective
W Batat, M Addis
European Journal of Marketing 55 (9), 2392-2413, 2021
312021
Il Postmodernismo: alla ricerca dell’introvabile
S Podesta, M Addis
Finanza Marketing e Produzione 21 (1), 5-41, 2003
262003
Facing contradictory emotions in event marketing: leveraging on surprise
M Addis, G Miniero, I Soscia
Journal of Consumer Marketing 35 (2), 183-193, 2018
232018
From food services to food experiences: eating, wellbeing, and marketing
M Addis, MB Holbrook
Food and experiential marketing, 16-37, 2019
222019
Engaging brands: A customer-centric approach for superior experiences
M Addis
Routledge, 2020
172020
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