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Neil Bendle
Neil Bendle
Terry College of Business, University of Georgia
Adresse e-mail validée de uga.edu - Page d'accueil
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Marketing metrics: The definitive guide to measuring marketing performance
PW Farris, N Bendle, P Pfeifer, D Reibstein
Pearson Education, 2010
14182010
Marketing metrics
PW Farris
Pearson Education India, 2016
4452016
Marketing metrics
PW Farris
Pearson Education India, 2016
4452016
Marketing metrics
N Bendle, PW Farris, P Pfeifer, D Reibstein
FT press, 2020
2052020
The Journal of Consumer Research at 40: A Historical Analysis
X Wang, NT Bendle, F Mai, J Cotte
Journal of Consumer Research 42 (1), 5-18, 2015
1272015
Métricas de marketing
PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein
Bookman, 2007
972007
Métricas de marketing
PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein
Bookman, 2007
972007
Uncovering the message from the mess of big data
NT Bendle, XS Wang
Business Horizons 59 (1), 115-124, 2016
782016
Key marketing metrics: the 50+ metrics every manager needs to know
PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein
Pearson, 2017
652017
The metrics that marketers muddle
NT Bendle, CK Bagga
MIT Sloan Management Review, 2016
642016
Audio mining: The role of vocal tone in persuasion
X Wang, S Lu, XI Li, M Khamitov, N Bendle
Journal of Consumer Research 48 (2), 189-211, 2021
542021
Metrics that matter–to marketing managers
N Bendle, P Farris, P Pfeifer, D Reibstein
Marketing: Journal of Research and Management 6 (1), 18-23, 2010
502010
Competitor orientation and the evolution of business markets
N Bendle, M Vandenbosch
Marketing Science 33 (6), 781-795, 2014
482014
Does piracy create online word of mouth? An empirical analysis in the movie industry
S Lu, X Wang, N Bendle
Management Science 66 (5), 2140-2162, 2020
442020
The misuse of accounting-based approximations of Tobin’sq in a world of market-based assets
NT Bendle, MN Butt
Marketing Science 37 (3), 484-504, 2018
442018
Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay
CK Bagga, N Bendle, J Cotte
Journal of the Academy of Marketing Science 47, 97-117, 2019
422019
Marketing accounts
NT Bendle, XS Wang
International Journal of Research in Marketing 34 (3), 604-621, 2017
402017
Métricas de Marketing-: O Guia Definitivo de Avaliação do Desempenho do Marketing
PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein
Bookman, 2013
382013
Forging a stronger academic-practitioner partnership–the case of net promoter score (NPS)
NT Bendle, CK Bagga, A Nastasoiu
Journal of Marketing Theory and Practice 27 (2), 210-226, 2019
372019
The role of machine learning analytics and metrics in retailing research
XS Wang, JHJ Ryoo, N Bendle, PK Kopalle
Journal of Retailing 97 (4), 658-675, 2021
342021
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