| The effect of online consumer reviews on new product sales G Cui, HK Lui, X Guo International Journal of Electronic Commerce 17 (1), 39-58, 2012 | 829 | 2012 |
| Measuring intercultural effectiveness: An integrative approach G Cui, NE Awa International Journal of Intercultural Relations 16 (3), 311-328, 1992 | 387 | 1992 |
| Regional market segments of China: opportunities and barriers in a big emerging market G Cui, Q Liu Journal of consumer marketing 17 (1), 55-72, 2000 | 386 | 2000 |
| Testing the construct validity of intercultural effectiveness G Cui, S Van Den Berg International journal of intercultural relations 15 (2), 227-240, 1991 | 330 | 1991 |
| Executive insights: emerging market segments in a transitional economy: a study of urban consumers in China G Cui, Q Liu Journal of International Marketing 9 (1), 84-106, 2001 | 304 | 2001 |
| R&D intensity and international joint venture performance in an emerging market: Moderating effects of market focus and ownership structure Y Zhang, H Li, MA Hitt, G Cui Journal of International Business Studies 38, 944-960, 2007 | 301 | 2007 |
| Machine learning for direct marketing response models: Bayesian networks with evolutionary programming G Cui, ML Wong, HK Lui Management Science 52 (4), 597-612, 2006 | 283 | 2006 |
| M (Art) worlds: consumer perceptions of how luxury brand stores become art institutions A Joy, JJ Wang, TS Chan, JF Sherry Jr, G Cui Journal of Retailing 90 (3), 347-364, 2014 | 269 | 2014 |
| Marketing strategies in a multi-ethnic environment G Cui Journal of Marketing Theory and Practice 5 (1), 122-134, 1997 | 167 | 1997 |
| The signaling effect of management response in engaging customers: A study of the hotel industry C Li, G Cui, L Peng Tourism Management 62, 42-53, 2017 | 166 | 2017 |
| Manufactured opinions: The effect of manipulating online product reviews M Zhuang, G Cui, L Peng Journal of Business Research 87, 24-35, 2018 | 164 | 2018 |
| Marketing to ethnic minority consumers: A historical journey (1932-1997) G Cui Journal of Macromarketing 21 (1), 23-31, 2001 | 127 | 2001 |
| Order of entry and performance of multinational corporations in an emerging market: A contingent resource perspective G Cui, HK Lui Journal of International Marketing 13 (4), 28-56, 2005 | 116 | 2005 |
| Marketplace diversity and cost‐effective marketing strategies G Cui, P Choudhury Journal of Consumer Marketing 19 (1), 54-73, 2002 | 107 | 2002 |
| Consumer attitudes toward marketing in a transitional economy: a replication and extension TS Chan, G Cui, G Cui Journal of Consumer Marketing 21 (1), 10-26, 2004 | 106 | 2004 |
| The faces of success: Beauty and ugliness premiums in e-commerce platforms L Peng, G Cui, Y Chung, W Zheng Journal of Marketing 84 (4), 67-85, 2020 | 104 | 2020 |
| Consumers' adoption of new technology products: the role of coping strategies G Cui, W Bao, TS Chan Journal of Consumer Marketing 26 (2), 110-120, 2009 | 101 | 2009 |
| Tailoring management response to negative reviews: The effectiveness of accommodative versus defensive responses C Li, G Cui, L Peng Computers in Human Behavior 84, 272-284, 2018 | 99 | 2018 |
| Consumer interests and the ethical implications of marketing: A contingency framework G Cui, P Choudhury Journal of Consumer Affairs 37 (2), 364-387, 2003 | 91 | 2003 |
| Emerging market firms' internationalization: how do firms' inward activities affect their outward activities? H Li, X Yi, G Cui Strategic Management Journal 38 (13), 2704-2725, 2017 | 90 | 2017 |
Annamma joyProfessor of Marketing, UBC-OkanaganVerified email at ubc.ca
