Avinash Malshe
Avinash Malshe
University of St Thomas, MN
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Cited by
Cited by
Toward a cultural resource-based theory of the customer
EJ Arnould, LL Price, A Malshe
The service-dominant logic of marketing: Dialog, debate and directions 34 (3 …, 2006
Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions
J Singh, K Flaherty, RS Sohi, D Deeter-Schmelz, J Habel, ...
Journal of Personal Selling & Sales Management 39 (1), 2-22, 2019
Strategic networking among small businesses in small US communities
NJ Miller, T Besser, A Malshe
International Small Business Journal 25 (6), 631-665, 2007
Should I stay or should I go? Identity and well-being in sensemaking about retention and turnover
TJ Rothausen, KE Henderson, JK Arnold, A Malshe
Journal of Management 43 (7), 2357-2385, 2017
Marketing–sales interface configurations in B2B firms
WG Biemans, MM Brenčič, A Malshe
Industrial Marketing Management 39 (2), 183-194, 2010
What makes strategy making across the sales-marketing interface more successful?
A Malshe, RS Sohi
Journal of the Academy of Marketing Science 37, 400-421, 2009
The marketing–sales interface at the interface: Creating market-based capabilities through organizational synergy
DE Hughes, J Le Bon, A Malshe
Journal of Personal Selling & Sales Management 32 (1), 57-72, 2012
How is marketers' credibility construed within the sales-marketing interface?
A Malshe
Journal of Business Research 63 (1), 13-19, 2010
Understanding the sales-marketing interface dysfunction experience in business-to-business firms: A matter of perspective
A Malshe, JS Johnson, P Viio
Industrial Marketing Management 63, 145-157, 2017
Key skills for crafting customer solutions within an ecosystem: A theories-in-use perspective
SB Friend, A Malshe
Journal of Service Research 19 (2), 174-191, 2016
Initiating value co-creation: Dealing with non-receptive customers
A Malshe, SB Friend
Journal of the Academy of Marketing Science 46, 895-920, 2018
Student perceptions of social loafing in undergraduate business classroom teams
AR Jassawalla, A Malshe, H Sashittal
Decision Sciences Journal of Innovative Education 6 (2), 403-426, 2008
Perception of unethical negotiation tactics: A comparative study of US and Saudi managers
JA Al-Khatib, A Malshe, M AbdulKader
International Business Review 17 (1), 78-102, 2008
An exploration of key connections within sales‐marketing interface
A Malshe
Journal of Business & Industrial Marketing 26 (1), 45-57, 2011
Sales buy-in of marketing strategies: Exploration of its nuances, antecedents, and contextual conditions
A Malshe, RS Sohi
Journal of Personal Selling & Sales Management 29 (3), 207-225, 2009
Sales enablement: Conceptualizing and developing a dynamic capability
RM Peterson, A Malshe, SB Friend, H Dover
Journal of the Academy of Marketing Science 49, 542-565, 2021
Strategic and operational alignment of sales-marketing interfaces: Dual paths within an SME configuration
A Malshe, SB Friend, J Al-Khatib, MI Al-Habib, HM Al-Torkistani
Industrial marketing management 66, 145-158, 2017
The sales-marketing interface: A systematic literature review and directions for future research
W Biemans, A Malshe, JS Johnson
Industrial Marketing Management 102, 324-337, 2022
Salesperson listening in the extended sales relationship: An exploration of cognitive, affective, and temporal dimensions
S Pryor, A Malshe, K Paradise
Journal of Personal Selling & Sales Management 33 (2), 185-196, 2013
The role of sales in NPD: An investigation of the US health‐care industry
A Malshe, W Biemans
Journal of Product Innovation Management 31 (4), 664-679, 2014
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