| Internet shopping and buying behavior of college students DH Lester, AM Forman, D Loyd Services Marketing Quarterly 27 (2), 123-138, 2006 | 240 | 2006 |
| Social media: Changing advertising education DA Lester | 70 | 2012 |
| Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers? K Aoki, E Obeng, AL Borders, DH Lester Journal of Global Scholars of Marketing Science 29 (1), 51-62, 2019 | 38 | 2019 |
| Modeling social media use: Bridging the communication gap in higher education M Kalamas, T Mitchell, D Lester Journal of Advertising Education 13 (1), 44-57, 2009 | 29 | 2009 |
| Marketing Mavens’ fusion with social media D Lester, RK Tudor, DD Loyd, T Mitchell Atlantic Marketing Journal 1 (1), 6, 2012 | 20 | 2012 |
| Sustainability by design: why firms and institutions do it AL Borders, DH Lester Journal of Global Scholars of Marketing Science 29 (1), 1-6, 2019 | 6 | 2019 |
| Women outperform men in collegiate sales competitions: Are women’s sales skills better than men’s? SA Inks, AL Borders, DH Lester, TW Loe Journal of Global Scholars of Marketing Science 30 (4), 454-463, 2020 | 5 | 2020 |
| Introduction to special issue MF Peters Journal of marriage and the family 11, 655-658, 1978 | 5 | 1978 |
| Why build sustainable relationships with customers?-The effects of “Ambassador Program” K Aoki, RK Tudor, AL Borders, DH Lester Journal of Global Scholars of Marketing Science 30 (3), 291-303, 2020 | 4 | 2020 |
| Sustainability challenges in marketing, sales, and other business practices: Introduction to a Journal of Global Scholars of Marketing Science special issue AL Borders, DH Lester Journal of Global Scholars of Marketing Science 30 (3), 211-228, 2020 | 3 | 2020 |
| Men Can’t Sell–Women Can! And We Can Prove It! AL Borders, D Lester, T Loe, SA Inks | 2 | 2017 |
| Student Perspective on the Significance of Social Media On Sales Prospects: The Antithesis of Sales Professionals D Lester, M Serkedakis, RK Tudor | 2 | 2016 |
| The online environment’s adverse effect on the sustainability of the retail workforce KL Harris, KN Harris, AL Borders, DA Anderson, DH Lester Journal of Global Scholars of Marketing Science 30 (4), 367-379, 2020 | 1 | 2020 |
| Are Women’s Sales Skills Better Than Men’s? SA Inks, AL Borders, D Lester, TW Loe | 1 | 2019 |
| Strategies for Educating GEN Y &Z D Lester, AL Borders | 1 | 2016 |
| How has the Changing Retail Landscape Affected the Occupational Status of Women and Minorities? KL Harris, KN Harris, AL Borders, D Anderson, DH Lester | | 2020 |
| Why Build Sustainable Relationships with Customers? K Aoki, RK Tudor, AL Borders, D Lester | | 2020 |
| Enhancing the Service Environment: The Effect of Music and Mood in Service-Based Business EA Kemp, DJDJ Min, KH Williams, SL True, AL Borders, DH Lester | | 2019 |
| Brand Experience, Sustainable Touchpoints, and Customer Contributions K Aoki, E Obeng, AL Borders, D Lester | | 2019 |
| Ah-Ha Moments in Teaching, Service, and Scholarship Panel DH Lester, AL Borders, J Hutchins, L Robinson, L Davis, M Chaifetz, ... | | 2019 |
