| The squander sequence: understanding food waste at each stage of the consumer decision-making process LG Block, PA Keller, B Vallen, S Williamson, MM Birau, A Grinstein, ... Journal of Public Policy & Marketing 35 (2), 292-304, 2016 | 192 | 2016 |
| Consumer vulnerability: foundations, phenomena, and future investigations SM Baker, MC LaBarge, CN Baker Consumer Vulnerability, 27-44, 2015 | 56 | 2015 |
| Mothers, food, love and career–the four major guilt groups? The differential effects of guilt appeals MC LaBarge, J Godek ACR North American Advances, 2006 | 37 | 2006 |
| Using the Olympics and FIFA World Cup to enhance global brand equity: a case study of two companies in the payment services category. R Madrigal, C Bee, MC LaBarge Global sport sponsorship, 179-190, 2005 | 36 | 2005 |
| The effect of suspense on enjoyment following a desirable outcome: The mediating role of relief R Madrigal, C Bee, J Chen, MC LaBarge Media Psychology 14 (3), 259-288, 2011 | 33 | 2011 |
| The role of mental budgeting in philanthropic decision-making MC LaBarge, JL Stinson Nonprofit and Voluntary Sector Quarterly 43 (6), 993-1013, 2014 | 29 | 2014 |
| Examining Responsiveness to an Incentive-Based Mobile Health App: Longitudinal Observational Study J Brower, MC LaBarge, L White, MS Mitchell Journal of Medical Internet Research 22 (8), 2020 | 18 | 2020 |
| Staying in “the works of living”: How older adults employ marketplace resources to age successfully MC LaBarge, M Pyle Journal of Consumer Affairs 54 (2), 742-774, 2020 | 7 | 2020 |
| Consumer vulnerability. Conditions, contexts and characteristics SM Baker, M LaBarge, CN Baker | 4 | 2015 |
| The differential effects of guilt appeals in persuasive marketing communications MC LaBarge, J Godek Advances in Consumer Research 32, 260, 2005 | 3 | 2005 |
| A motivational framework for self-directed hedonic consumption MC LaBarge, PA Dacin ACR North American Advances, 2004 | 3 | 2004 |
| THE EFFECTS OF LABELLING, PACKAGING AND THE EATING ENVIRONMENT ON CONSUMER-GENERATED FOOD WASTE MC LaBarge, S Evans, BLGB Vallen Routledge Handbook of Food Waste, 400-412, 2020 | 2 | 2020 |
| Digital Exchange Compromises: Teetering Priorities of Consumers and Organizations at the Iron Triangle MC LaBarge, KL Walker, CN Azzari, M Bourassa, J Catlin, S Finkelstein, ... Journal of Consumer Affairs, 2022 | 1 | 2022 |
| Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory: An Abstract M Bourassa, C Caldara, A Helme-Guizon, M LaBarge Academy of Marketing Science Annual Conference-World Marketing Congress, 351-352, 2021 | 1 | 2021 |
| Consumers’ Responses to Advocacy Advertising: Sympathy, Empathy, and Attitudes MC LaBarge, J Chen, R Madrigal Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 1 | 2015 |
| Mental budgeting and charitable giving: Matching motives with budgets to maximize giving JL Stinson, MC LaBarge Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 1 | 2015 |
| Integral affect and attitude strength in health communications MC LaBarge ACR North American Advances, 2009 | 1 | 2009 |
| Improving Attitudes Towards Breaks from Sitting using Affective and Cognitive Messages H Gharib, MC LaBarge, L Lévesque Journal of European Psychology Students 13 (1), 93-106, 2022 | | 2022 |
| Mature Consumers and Smart Devices: How Do They Mitigate Future Vulnerability? An Abstract A Helme-Guizon, M Bourassa, M LaBarge Academy of Marketing Science Annual Conference, 253-254, 2021 | | 2021 |
| Taking a stand: A mixed-methods study on adults' preferred home-and work-based breaks from sitting and factors affecting decisions to take breaks H Gharib, M LaBarge, L Lévesque Journal of Exercise, Movement, and Sport (SCAPPS refereed abstracts …, 2018 | | 2018 |
Robert MadrigalCalifornia State University, ChicoVerified email at csuchico.edu
