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Monica C. LaBarge
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The squander sequence: Understanding food waste at each stage of the consumer decision-making process
LG Block, PA Keller, B Vallen, S Williamson, MM Birau, A Grinstein, ...
Journal of Public Policy & Marketing 35 (2), 292-304, 2016
2272016
Consumer vulnerability: foundations, phenomena, and future investigations
SM Baker, MC LaBarge, CN Baker
Consumer Vulnerability, 27-44, 2015
622015
The effect of suspense on enjoyment following a desirable outcome: The mediating role of relief
R Madrigal, C Bee, J Chen, MC LaBarge
Media Psychology 14 (3), 259-288, 2011
442011
Mothers, food, love and career–the four major guilt groups? The differential effects of guilt appeals
MC LaBarge, J Godek
ACR North American Advances, 2006
402006
Using the Olympics and FIFA World Cup to enhance global brand equity: a case study of two companies in the payment services category.
R Madrigal, C Bee, MC LaBarge
Global sport sponsorship, 179-190, 2005
372005
The role of mental budgeting in philanthropic decision-making
MC LaBarge, JL Stinson
Nonprofit and Voluntary Sector Quarterly 43 (6), 993-1013, 2014
332014
Examining Responsiveness to an Incentive-Based Mobile Health App: Longitudinal Observational Study
J Brower, MC LaBarge, L White, MS Mitchell
Journal of Medical Internet Research 22 (8), 2020
252020
Staying in “the works of living”: How older adults employ marketplace resources to age successfully
MC LaBarge, M Pyle
Journal of Consumer Affairs 54 (2), 742-774, 2020
92020
A Motivational Framework for Self-Directed Hedonic Consumption
MC LaBarge, PA Dacin
Advances in Consumer Research 31, 316-317, 2004
52004
Consumer vulnerability. Conditions, contexts and characteristics
SM Baker, M LaBarge, CN Baker
42015
The differential effects of guilt appeals in persuasive marketing communications
MC LaBarge, J Godek
Advances in Consumer Research 32, 260, 2005
42005
Digital Exchange Compromises: Teetering Priorities of Consumers and Organizations at the Iron Triangle
MC LaBarge, KL Walker, CN Azzari, M Bourassa, J Catlin, S Finkelstein, ...
Journal of Consumer Affairs, 2022
22022
THE EFFECTS OF LABELLING, PACKAGING AND THE EATING ENVIRONMENT ON CONSUMER-GENERATED FOOD WASTE
MC LaBarge, S Evans, B Vallen, LG Block
Routledge Handbook of Food Waste, 400-412, 2020
22020
Competitive Paper Session: Hedonic Consumption.
MC LaBarge, PA Dacin, MS Minor, A Hausman, YO Whang, J Allen, ...
Advances in Consumer Research 31 (1), 2004
22004
Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory: An Abstract
M Bourassa, C Caldara, A Helme-Guizon, M LaBarge
Academy of Marketing Science Annual Conference-World Marketing Congress, 351-352, 2021
12021
Consumers’ Responses to Advocacy Advertising: Sympathy, Empathy, and Attitudes
MC LaBarge, J Chen, R Madrigal
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2015
12015
Mental budgeting and charitable giving: Matching motives with budgets to maximize giving
JL Stinson, MC LaBarge
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2015
12015
Integral affect and attitude strength in health communications
MC LaBarge
ACR North American Advances, 2009
12009
Improving Attitudes Towards Breaks from Sitting using Affective and Cognitive Messages
H Gharib, MC LaBarge, L Lévesque
Journal of European Psychology Students 13 (1), 93-106, 2022
2022
Mature Consumers and Smart Devices: How Do They Mitigate Future Vulnerability? An Abstract
A Helme-Guizon, M Bourassa, M LaBarge
Academy of Marketing Science Annual Conference, 253-254, 2021
2021
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