| Affective motivations to help others: A two‐stage model of donation decisions S Dickert, N Sagara, P Slovic Journal of Behavioral Decision Making 24 (4), 361-376, 2011 | 308 | 2011 |
| Life expectancy as a constructed belief: Evidence of a live-to or die-by framing effect JW Payne, N Sagara, SB Shu, KC Appelt, EJ Johnson Journal of Risk and Uncertainty 46, 27-50, 2013 | 108 | 2013 |
| Distributions of observed death tolls govern sensitivity to human fatalities CY Olivola, N Sagara Proceedings of the National Academy of Sciences 106 (52), 22151-22156, 2009 | 86 | 2009 |
| Protective measures, personal experience, and the affective psychology of time E Peters, H Kunreuther, N Sagara, P Slovic, DR Schley Risk Analysis: An International Journal 32 (12), 2084-2097, 2012 | 32 | 2012 |
| Individual heterogeneity in loss aversion and its impact on social security claiming decisions JW Payne, S Shu, E Webb, N Sagara RRC Paper No. NB15-07. Cambridge, MA: National Bureau of Economic Research, 2015 | 7 | 2015 |
| The psychology of SSA claiming decisions: Toward the understanding and design of interventions SB Shu, JW Payne, N Sagara 16th Annual Joint Conference of the Retirement Research Consortium …, 2014 | 6 | 2014 |
| Consumer understanding and use of numeric information in product claims N Sagara University of Oregon, 2009 | 6 | 2009 |
| Purchase decisions in a busy, busy world: A behavioral science perspective C Ho, N Sagara Ipsos Marketing, 2018 | 3 | 2018 |
| Cardinals, hawks, and blue jays: Sports, media and aviary lifestyles for brand choice C Lee, JG Yu, L Koppenhafer, N Sagara The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | 2 | 2017 |
| Development of an individual measure of loss aversion J Payne, S Shu, E Webb, N Sagara ACR North American Advances, 2015 | 2 | 2015 |
| Live to or die by: Framing effects on life expectations and life annuity choice N Sagara, J Payne, S Shu, K Appelt, E Johnson ACR North American Advances, 2011 | 2 | 2011 |
| The Psychology of Social Security Claiming Decisions and the Design of Interventions S Shu, J Payne, N Sagara RRC Paper No. NB14-07. Cambridge, MA: National Bureau of Economic Research, 2014 | 1 | 2014 |
| Best-Worst CBC Conjoint Applied to School Choice: Separating Aspiration from Aversion A FAIRCHILD, N Sagara, J Huber SAWTOOTH SOFTWARE CONFERENCE, 317, 2013 | 1 | 2013 |
| You Look Marvelous: The World of Flattery in Marketing X Wang, N Sagara, L Kahle Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| Perceived Deception: the Role of Perspective-Taking GX Xie, H Chang, N Sagara ACR Asia-Pacific Advances, 2011 | | 2011 |
| Building the Transformative Consumer Research Community: Opportunities and Obstacles For Rising Scholars D Chakravarti, RP Hill, DG Mick ACR North American Advances, 2009 | | 2009 |
| Consumers’ Response to Advocacy Advertising: A Process Model of Consumer Skepticism, Empathic Response, and Prosocial Behavior R Madrigal, J Chen, M LaBarge, N Sagara ACR North American Advances, 2009 | | 2009 |
| “35%(OR 85%) BELIEVE DIET PEPSI TASTES MORE LIKE REAL COLA”: DO NUMBERS MATTER? N Sagara, E Peters ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM, 271, 2008 | | 2008 |
| AFFECT DRIVE SCALE N Sagara, R Madrigal The Proceedings of the Society for Consumer Psychology 2008 Winter …, 2008 | | 2008 |
| Affect, Affective Precision, and Primacy Effect in Stock Choices N Sagara, E Peters ACR North American Advances, 2007 | | 2007 |
