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John Pracejus
John Pracejus
Associate Professor of Marketing University of Alberta
Verified email at ualberta.ca
Title
Cited by
Cited by
Year
The role of brand/cause fit in the effectiveness of cause-related marketing campaigns
JW Pracejus, GD Olsen
Journal of Business Research 57 (6), 635-640, 2004
7892004
Affect monitoring and the primacy of feelings in judgment
MT Pham, JB Cohen, JW Pracejus, GD Hughes
Journal of consumer research 28 (2), 167-188, 2001
7882001
On the prevalence and impact of vague quantifiers in the advertising of cause-related marketing (CRM)
JW Pracejus, GD Olsen, NR Brown
Journal of Advertising 32 (4), 19-28, 2003
2622003
When profit equals price: consumer confusion about donation amounts in cause-related marketing
GD Olsen, JW Pracejus, NR Brown
Journal of Public Policy & Marketing 22 (2), 170-180, 2003
2362003
How nothing became something: white space, rhetoric, history, and meaning
JW Pracejus, GD Olsen, TC O’Guinn
Journal of consumer research 33 (1), 82-90, 2006
2142006
Affective responses to images in print advertising: Affect integration in a simultaneous presentation context
RMMI Chowdhury, GD Olsen, JW Pracejus
Journal of Advertising 37 (3), 7-18, 2008
1322008
Seven psychological mechanisms through which sponsorship can influence consumers
JW Pracejus
Sports marketing and the psychology of marketing communication, 175-190, 2004
1012004
Integration of positive and negative affective stimuli
G Douglas Olsen, JW Pracejus
Journal of Consumer Psychology 14 (4), 374-384, 2004
702004
When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric
JW Pracejus, TC O'Guinn, GD Olsen
International Journal of Research in Marketing 30 (3), 211-218, 2013
452013
Print advertising: White space
GD Olsen, JW Pracejus, TC O'Guinn
Journal of Business Research 65 (6), 855-860, 2012
452012
Why more can be less: An inference-based explanation for hyper-subadditivity in bundle valuation
PTL Popkowski Leszczyc, JW Pracejus, Y Shen
Organizational Behavior and Human Decision Processes 105 (2), 233-246, 2008
312008
Buy Now, Pay Later: Does a Future Temporal Orientation Affect Credit Overuse?
NA Mendoza, JW Pracejus
Advances in Consumer Research 24, 499-503, 1997
311997
How many pictures should your print ad have?
RMMI Chowdhury, GD Olsen, JW Pracejus
Journal of Business Research 64 (1), 3-6, 2011
292011
Why more can be less: An inference-based explanation for hyper-subadditivity in bundle valuation q
PTLP Leszczyc, JW Pracejus, Y Shen
Organizational Behavior and Human Decision Processes 105 (2), 233-246, 2008
262008
Is more exposure always better? Effects of incidental exposure to a brand name on subsequent processing of advertising
JW Pracejus
Advances in Consumer Research 22, 319-319, 1995
241995
The Role of Brand/Cause Fit in the Effectiveness of Cause-Related Marketing Campaigns.
JW Pracejus, GD Olsen
Advances in Consumer Research 30 (1), 2003
182003
SPECIAL SESSION SUMMARY VISUALS ARE INFORMATION: HOW MEANING IS TRANSFERRED TO CONSUMERS THROUGH EXECUTIONAL ELEMENTS IN ADVERTISING
JW Pracejus
Advances in Consumer Research 30, 174-176, 2003
102003
An inference-based model of building brand equity through sponsorship
JW Pracejus
University of Florida, 1998
71998
Consumer understanding of prices and profits
JW Pracejus
Advances in Consumer Research 30, 201-203, 2003
42003
Mixed Emotions: Impact of Positive and Negative Emotional Content in Advertising
GD Olsen, JW Pracejus
ADVANCES IN CONSUMER RESEARCH 32, 40, 2005
22005
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