Dominik Molitor
Dominik Molitor
Assistant Professor of Information Systems, Fordham University
Verified email at - Homepage
TitleCited byYear
Measuring the effectiveness of location-based advertising: A randomized field experiment
D Molitor, P Reichhart, M Spann, A Ghose
Available at SSRN 2645281, 2019
Location-based advertising: what is the value of physical distance on the mobile internet
D Molitor, P Reichhart, M Spann
Social Science Research Network, Rochester, 2012
Location-based advertising: Measuring the impact of context-specific factors on consumers’ choice behavior
D Molitor, P Reichhart, M Spann
Available at SSRN 2116359, 2012
Digitalisierung und Konvergenz von Online-und Offline-Welt
S Daurer, D Molitor, M Spann
Zeitschrift für Betriebswirtschaft 82 (4), 3-23, 2012
Measuring Individual Search Costs on the Mobile Internet.
S Daurer, D Molitor, M Spann
Proceedings of the 2012 European Conference on Information Systems, 2012
Consumer search behavior on the mobile internet: An empirical analysis
S Daurer, D Molitor, M Spann, P Manchanda
Available at SSRN, 2015
The interplay between psychometric and sociometric data and the willingness to adopt innovations
D Molitor, O Hinz
Zeitschrift für Betriebswirtschaft 81 (1), 29-59, 2011
Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions
M Spann, D Molitor, S Daurer
GfK Marketing Intelligence Review 8 (2), 30-37, 2016
The impact of smartphones, barcode scanning, and location-based services on consumers’ search behavior
S Daurer, D Molitor, M Spann, P Manchanda
Proceedings of the 2013 International Conference on Information Systems, 2013
Location-Based Advertising and Contextual Mobile Targeting
D Molitor, P Reichhart, M Spann
Proceedings of the 2016 International Conference on Information Systems, 2016
AIS Electronic Library (AISeL)
Z Lin, Y Zhang, Y Tan, C Hahn, J Huntgeburth, TJ Winkler, R Zarnekow, ...
The value of product presentation technologies on mobile vs. non-mobile devices: A randomized field experiment
P Naegelein, M Spann, D Molitor
Decision Support Systems 121, 109-120, 2019
The Interplay of Retargeting and Location Revisits in Location-Based Advertising
D Molitor, PP Zubcsek, M Spann, P Reichhart
How Knowledge Stock Exchanges can increase student success in Massive Open Online Courses
A Heusler, D Molitor, M Spann
PloS one 14 (9), 2019
Digitizing Offline Search: An Empirical Analysis of Search Behavior on the Mobile Internet
D Molitor, S Daurer, M Spann, P Manchanda
Ross School of Business Paper, 2018
Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting
D Molitor, M Spann, A Ghose, P Reichhart
Proceedings of the 2018 International Conference on Information Systems, 2018
Location-Based Advertising
M Spann, D Molitor
MedienWirtschaft 12 (4), 40-43, 2015
Electronic Commerce & Digital Markets/Location-Based Advertising: Context and Consumer Behavior
D Molitor
epubli GmbH, 2015
The system can't perform the operation now. Try again later.
Articles 1–18