Pennie Frow
Pennie Frow
Verified email at sydney.edu.au
Title
Cited by
Cited by
Year
Managing the co-creation of value
AF Payne, K Storbacka, P Frow
Journal of the academy of marketing science 36 (1), 83-96, 2008
36402008
A strategic framework for customer relationship management
A Payne, P Frow
Journal of marketing 69 (4), 167-176, 2005
26372005
Co-creating brands: Diagnosing and designing the relationship experience
A Payne, K Storbacka, P Frow, S Knox
Journal of business research 62 (3), 379-389, 2009
7552009
The role of multichannel integration in customer relationship management
A Payne, P Frow
Industrial marketing management 33 (6), 527-538, 2004
4972004
Customer relationship management: from strategy to implementation
A Payne, P Frow
Journal of Marketing Management 22 (1-2), 135-168, 2006
4782006
Towards the ‘perfect’customer experience
P Frow, A Payne
Journal of Brand Management 15 (2), 89-101, 2007
4592007
Value propositions as communication practice: Taking a wider view
D Ballantyne, P Frow, RJ Varey, A Payne
Industrial Marketing Management 40 (2), 202-210, 2011
4542011
A stakeholder perspective of the value proposition concept
P Frow, A Payne
European journal of marketing 45 (1-2), 223-240, 2011
4322011
Managing co‐creation design: A strategic approach to innovation
P Frow, S Nenonen, A Payne, K Storbacka
British Journal of Management 26 (3), 463-483, 2015
3032015
Value propositions: A service ecosystems perspective
P Frow, JR McColl-Kennedy, T Hilton, A Davidson, A Payne, D Brozovic
Marketing Theory 14 (3), 327-351, 2014
2222014
Resource integration
M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ...
Marketing Theory 12 (2), 201-205, 2012
1712012
Co-creation practices: Their role in shaping a health care ecosystem
P Frow, JR McColl-Kennedy, A Payne
Industrial Marketing Management 56, 24-39, 2016
1692016
Relationship value management: exploring the integration of employee, customer and shareholder value and enterprise performance models
A Payne, S Holt, P Frow
Journal of Marketing management 17 (7-8), 785-817, 2001
1572001
Customer management and CRM: addressing the dark side
P Frow, A Payne, IF Wilkinson, L Young
Journal of Services Marketing, 2011
1492011
Customer relationship management: a strategic perspective
PE Frow, AF Payne
Journal of business market management 3 (1), 7-27, 2009
1352009
Designing business models for value co-creation
K Storbacka, P Frow, S Nenonen, A Payne
Review of Marketing Research 9 (2012), 51-78, 2012
1292012
Strategic customer management: Integrating relationship marketing and CRM
A Payne, P Frow
Cambridge University Press, 2013
1252013
Developing superior value propositions: a strategic marketing imperative
A Payne, P Frow
Journal of Service Management, 2014
1182014
Integrating employee, customer and shareholder value through an enterprise performance model: an opportunity for financial services
A Payne, S Holt, P Frow
International Journal of Bank Marketing, 2000
1182000
The customer value proposition: evolution, development, and application in marketing
A Payne, P Frow, A Eggert
Journal of the Academy of Marketing Science 45 (4), 467-489, 2017
1102017
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Articles 1–20