| Employees’ prosocial behavioral intentions through empowerment in CSR decision-making W Tao, B Song, MA Ferguson, S Kochhar Public Relations Review 44 (5), 667-680, 2018 | 86 | 2018 |
| The interplay between post-crisis response strategy and pre-crisis corporate associations in the context of CSR crises W Tao, B Song Public Relations Review 46 (2), 101883, 2020 | 68 | 2020 |
| Corporate ethical branding on YouTube: CSR communication strategies and brand anthropomorphism J Wen, B Song Journal of Interactive Advertising 17 (1), 28-40, 2017 | 55 | 2017 |
| Online corporate social responsibility communication strategies and stakeholder engagements: A comparison of controversial versus noncontroversial industries B Song, J Wen Corporate Social Responsibility and Environmental Management 27 (2), 881-896, 2020 | 51 | 2020 |
| Toward effective CSR communication in controversial industry sectors B Song, J Wen, MA Ferguson Journal of Marketing Communications 26 (3), 243-267, 2020 | 36 | 2020 |
| Unpack the relational and behavioral outcomes of internal CSR: Highlighting dialogic communication and managerial facilitation B Song, W Tao Public Relations Review 48 (1), 102153, 2022 | 31 | 2022 |
| What do we know about CSR authenticity? A systematic review from 2007 to 2021 B Song, C Dong Social Responsibility Journal 19 (3), 525-548, 2022 | 25 | 2022 |
| Examining the impact of public engagement and presidential leadership communication on social media in China: Implications for government-public relationship cultivation LR Men, A Yang, B Song, S Kiousis International Journal of Strategic Communication 12 (3), 252-268, 2018 | 21 | 2018 |
| Does public segmentation matter in crisis communication? The interplay between public segmentation and crisis response strategies TJ Wen, JY Li, B Song Corporate Communications: An International Journal 26 (3), 622-635, 2021 | 11 | 2021 |
| Integrating incidental and integral emotions in non-profit communications: An experiment of blood donation message B Song, TJ Wen International Journal of Strategic Communication 13 (1), 42-59, 2019 | 11 | 2019 |
| Meeting consumers’ expectations: Exploring corporate social advocacy communication in China B Song, X Lan Sustainability 14 (4), 2385, 2022 | 10 | 2022 |
| The importance of congruence between stakeholder prosocial motivation and CSR attributions: effects on stakeholders’ donations and sense-making of prosocial identities B Song, MA Ferguson Journal of Marketing Communications 29 (4), 339-357, 2023 | 7 | 2023 |
| Consumers’ prosocial engagement in CSR: why should they care and what does it mean to them? B Song Social Responsibility Journal 18 (8), 1427-1443, 2021 | 6 | 2021 |
| Building consumer communal relationships through cause‐related marketing: From the perspective of persuasion knowledge B Song, W Tao, TJ Wen Journal of Consumer Behaviour 20 (6), 1388-1402, 2021 | 4 | 2021 |
| Testing Publics’ Perceptions of Corporate Social Advocacy Messaging: Linking Organizational and Social Outcomes B Song, M Choi International Journal of Strategic Communication 17 (4), 325-344, 2023 | 3 | 2023 |
| Tracking CSR communication research within the chinese context: A systematic literature review C Dong, B Song, Y Cheng, Q Zheng International Journal of Business Communication 61 (2), 385-413, 2024 | 2 | 2024 |
| Gamifying Public Engagement on Sustainability Issues: From Motivational Affordances to the Effectiveness of Symmetrical Public Relations X Lan, B Song, S Kiousis International Journal of Human–Computer Interaction, 1-14, 2023 | 1 | 2023 |
| Engaged employees through internal CSR communication: A case study of Home Depot C Dong, B Song Internal Communication and Employee Engagement, 253-266, 2023 | 1 | 2023 |
| Government-public relationship cultivation in the digital era: The impact of public engagement and political leadership communication on social media A Yang, B Song 20TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE, 179, 2017 | 1 | 2017 |
| Legitimacy, issue management, and gun debate M Choi, B Song, WK Moon Public relations review 50 (2), 102450, 2024 | | 2024 |
