| Over-the-top sport: Live streaming services, changing coverage rights markets and the growth of media sport portals B Hutchins, B Li, D Rowe Media, Culture & Society 41 (7), 975-994, 2019 | 168 | 2019 |
| Tell me a story: Exploring elite female athletes’ self-presentation via an analysis of Instagram stories B Li, OKM Scott, ML Naraine, BJ Ruihley Journal of Interactive Advertising 21 (2), 108-120, 2021 | 76 | 2021 |
| Why we follow: Examining motivational differences in following sport organizations on Twitter and Weibo B Li, SW Dittmore, OKM Scott, W Lo, S Stokowski Sport Management Review 22 (3), 335-347, 2019 | 76 | 2019 |
| Effect of sports participation on internet addiction mediated by self-control: A case of korean adolescents JA Park, MH Park, JH Shin, B Li, DT Rolfe, JY Yoo, SW Dittmore Kasetsart Journal of Social Sciences 37 (3), 164-169, 2016 | 57 | 2016 |
| Sport and the pandemic PM Pedersen, BJ Ruihley, B Li The Perspectives on Covid-19’s impact on the sport industry, 2021 | 41 | 2021 |
| For better or for worse: The impact of social media on Chinese sports journalists B Li, S Stokowski, SW Dittmore, OKM Scott Communication & Sport 5 (3), 311-330, 2017 | 38 | 2017 |
| Work motivation and job satisfaction of sport management faculty members S Stokowski, B Li, BD Goss, S Hutchens, M Turk Sport Management Education Journal 12 (2), 80-89, 2018 | 31 | 2018 |
| Sport and the coronavirus crisis special issue: An introduction BJ Ruihley, B Li International Journal of Sport Communication 13 (3), 289-293, 2020 | 30 | 2020 |
| Exploring different perceptions of coach-athlete relationship: the case of chinese olympians. B Li, SW Dittmore, JA Park International Journal of Coaching Science 9 (2), 2015 | 27 | 2015 |
| How mediated sporting events constitute nationalism: Chinese newspapers covering the 2014 Incheon Asian Games B Li, S Stokowski, SW Dittmore, OKM Scott International Journal of Sport Communication 9 (1), 79-96, 2016 | 25 | 2016 |
| Resource decisions in academic services: Which factors predict positive APR scores at NCAA division I institutions? S Stokowski, SW Dittmore, G Stine, B Li Journal of Contemporary Athletics 11 (3), 2017 | 24 | 2017 |
| Division I athletic director trends and perceptions of requisite professional skills E Wood, S Dittmore, S Stokowski, B Li Journal of Higher Education Athletics & Innovation 1 (5), 102-121, 2019 | 23 | 2019 |
| A case study of self-representation on Twitter: A gender analysis of how student-athletes portray themselves B Li, S Stokowski, SW Dittmore, JR Malmo, DT Rolfe Global Sport Business Journal 5 (1), 61-75, 2017 | 23 | 2017 |
| Points of attachment on social media: exploring similarities and differences between Chinese and Western National Basketball Association fans B Li, SW Dittmore, OKM Scott Asia Pacific Journal of Sport and Social Science 6 (3), 201-215, 2017 | 22 | 2017 |
| Self-branding through NFL team fanship: fans' desired self-image and its implications for branding practices JJ Wang, JR Braunstein-Minkove, TA Baker, B Li, JJ Zhang Sport Marketing Quarterly 29 (1), 47-61, 2020 | 21 | 2020 |
| Fake news travels fast: Exploring misinformation circulated around Wu Lei’s coronavirus case B Li, O Scott International Journal of Sport Communication 13 (3), 505-513, 2020 | 19 | 2020 |
| Twitter and Olympics: Exploring factors which impact fans following American Olympic governing bodies B Li, OKM Scott, SW Dittmore International Journal of Sports Marketing and Sponsorship 19 (4), 370-383, 2018 | 19 | 2018 |
| A magic “Bullet”: Exploring sport fan usage of on-screen, ephemeral posts during live stream sessions B Li, ML Naraine, L Zhao, C Li Communication & Sport 11 (2), 334-355, 2023 | 13 | 2023 |
| He said, she said: An exploration of male and female print sports journalist tweets, sports coverage, and language style JL Abisaid, B Li Communication & Sport 8 (6), 757-781, 2020 | 13 | 2020 |
| " Students Are the Reason Most of Us Have Jobs": Sport Management Faculty Members' Perceptions of and Attitudes Toward Students S Stokowski, B Li, NS Hutchens, CA Bell, AA Shaw Physical Educator 77 (5), 854-878, 2020 | 13 | 2020 |
Olan ScottAssociate Professor in Sport ManagementVerified email at brocku.ca
