Arvind Rangaswamy
Arvind Rangaswamy
Unknown affiliation
Verified email at psu.edu
Title
Cited by
Cited by
Year
Customer satisfaction and loyalty in online and offline environments
V Shankar, AK Smith, A Rangaswamy
International journal of research in marketing 20 (2), 153-175, 2003
20912003
The impact of new media on customer relationships
T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ...
Journal of service research 13 (3), 311-330, 2010
16672010
Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes
AM Degeratu, A Rangaswamy, J Wu
International Journal of research in Marketing 17 (1), 55-78, 2000
13472000
Customerization: The next revolution in mass customization
J Wind, A Rangaswamy
Journal of interactive marketing 15 (1), 13-32, 2001
9752001
Customerization: The next revolution in mass customization
J Wind, A Rangaswamy
Journal of interactive marketing 15 (1), 13-32, 2001
9752001
Technological opportunism and radical technology adoption: An application to e-business
R Srinivasan, GL Lilien, A Rangaswamy
Journal of marketing 66 (3), 47-60, 2002
7842002
Innovations in retail business models
A Sorescu, RT Frambach, J Singh, A Rangaswamy, C Bridges
Journal of retailing 87, S3-S16, 2011
6522011
Marketing engineering: computer-assisted marketing analysis and planning
GL Lilien, A Rangaswamy
DecisionPro, 2004
6162004
Marketing engineering: computer-assisted marketing analysis and planning
GL Lilien, A Rangaswamy
DecisionPro, 2004
6162004
Brand equity and the extendibility of brand names
A Rangaswamy, RR Burke, TA Oliva
International Journal of Research in marketing 10 (1), 61-75, 1993
6141993
Opportunities and challenges in multichannel marketing: An introduction to the special issue
A Rangaswamy, GH Van Bruggen
Journal of interactive marketing 19 (2), 5-11, 2005
4862005
Turning adversity into advantage: does proactive marketing during a recession pay off?
R Srinivasan, A Rangaswamy, GL Lilien
International Journal of Research in Marketing 22 (2), 109-125, 2005
3032005
Using computers to realize joint gains in negotiations: toward an “electronic bargaining table”
A Rangaswamy, GR Shell
Management science 43 (8), 1147-1163, 1997
3001997
First in, first out? The effects of network externalities on pioneer survival
R Srinivasan, GL Lilien, A Rangaswamy
Journal of Marketing 68 (1), 41-58, 2004
2892004
New product preannouncements and shareholder value: Don't make promises you can't keep
A Sorescu, V Shankar, T Kushwaha
Journal of Marketing Research 44 (3), 468-489, 2007
2742007
The emergence of dominant designs
R Srinivasan, GL Lilien, A Rangaswamy
Journal of Marketing 70 (2), 1-17, 2006
1882006
A simulated annealing methodology for clusterwise linear regression
WS DeSarbo, RL Oliver, A Rangaswamy
Psychometrika 54 (4), 707-736, 1989
1801989
Performance implications of deploying marketing analytics
F Germann, GL Lilien, A Rangaswamy
International Journal of Research in Marketing 30 (2), 114-128, 2013
1642013
DSS effectiveness in marketing resource allocation decisions: Reality vs. perception
GL Lilien, A Rangaswamy, GH Van Bruggen, K Starke
Information Systems Research 15 (3), 216-235, 2004
1622004
The online medium and customer price sensitivity
V Shankar, A Rangaswamy, M Pusateri
Pennsylvania State University, eBusiness Research Center 4 (7), 1-44, 1999
1601999
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